HubDB - Display a HubDB in a Module (30dps)
If you've done any server-side development, or used one of the multiple CMS platforms available,...
HubDB - Creating a HubDB (30dps)
If you've done any server-side development, or used one of the multiple CMS platforms available,...
Save Time and Money with Evergreen Content: 7 Strategies
In an effort to stay relevant, businesses spend countless dollars developing materials designed to...
5 Tips for Keeping Your Content Marketing Storytelling Fresh
The most successful brands in the world—regardless of their offerings or their market—have one...
Confused by Digital Marketing Analytics? Help Is Here!
You’re walking in a remote jungle and you encounter one of the locals. They begin to speak to you,...
How to Create Form Fields to Identify Buyer Personas
Now that you’ve gone through the process of creating your buyer personas, what now? How do you...
Growth-Driven Design: A Better Way to Develop Websites
Growth-driven design (GDD) is, in my humble opinion, the best way to develop and maintain websites...
Continuous Improvement Marketing: How to Produce Ever-Better Results
When it comes to growing sales and increasing market share, good results from a content marketing...
Content Marketing Strategy: 8 Reasons Expert Interviews Rock!
In order to keep your marketing content interesting and your audience engaged, you must tap into...
Gaze into Our Content Marketing Crystal Ball for 2019
The holidays are here, and with them eggnog, fruitcake, ugly Christmas sweaters, and festive family...
Counterintuitive Content Marketing: Switch Things up this Holiday Season
Big companies pull out all the stops when it comes to their marketing around the holiday season....
Marketing Automation: 6 Ways it Improves Customer Retention
It’s been said that the easiest way to gain a new customer is to keep an existing one. Put...
How to Write Content That “Sets the Hook” with Impatient Readers
The human attention span is shrinking rapidly. There are plenty of studies that support this...
10 Benefits of Choosing a Boutique Marketing Agency
We are sometimes asked "What type of agency are you?" It's always a bit of an awkward moment,...
Key Considerations for Implementing a Marketing Automation System
As a certified HubSpot Agency Partner, we know the many benefits that implementing a marketing...
3 Consumer Behavior Insights to Improve Your Content Marketing
There are a number of factors that can impact the success of your content marketing efforts. For...
How to Avoid 5 Common Content Marketing Miscalculations
Content marketing is simple in theory: create compelling materials and use them to nurture...
How Conversational Marketing Fits into Your Inbound Marketing Plan
Conversational marketing is a term that’s been around for some time. However, it’s coming back to...
Your Email List Is Crumbling. Here’s How to Fix It
First, to address the elephant in the room: yes, email still works! With all the new communication...
6 UX Optimization Tips to Improve Your Content Marketing
It goes without saying, but if your prospects/customers don’t have a positive interaction with your...
How to Turn Happy Customers into Outspoken Advocates
There are many powerful tools in a marketer’s toolkit—from content marketing to social media...
7 Expert Tips on Ending a Creative Slump
Two of the most important aspects of an effective content marketing program are consistency and...
9 Tips for Marketing to Millennials
According to Pew Research Center, millennials are now the largest generation in the American...
My Take on a Gem from Marketing Guru Seth Godin
Seth Godin is an author, an entrepreneur, and a marketing guru. He was also one of the first people...
New Resource: SEO Myths Debunked by HubSpot
If there’s one aspect of digital marketing that changes faster than any other, it may be search...
Marketing Automation: 5 Errors You May Not Realize You’re Making
Marketing automation tools, as their name implies, simplify and streamline content marketing...
Inbound Marketing and the Power of Personification: Bringing Issues to Life
Dictionary.com defines personification as “the attribution of human nature or character to animals,...
The Content Marketing Olympics: Snatching Victory from the Jaws of Defeat
As I write this, the action in PyeongChang is wrapping up. From my perspective, some of the best...
Feeling is Believing: Yes, Your B2B Content Marketing Needs Emotion
Many a B2B marketer has spoken words to this effect: “Yes, emotion is helpful in B2C marketing, but...
Should You Retire Certain Inbound Marketing Tactics in 2018?
These are exciting times in inbound marketing, with new strategies and tactics being developed...
A Sure-Fire Structure for Your Winning Sales Presentations
Whether it lives on your website as part of your content marketing program or is taken by sales...
7 Important Questions to Ask About Your Website in 2018
If your company is like most, your website is the cornerstone of your inbound marketing efforts. As...
How a Study of 1,000 Infographics Can Make Yours More Powerful
Infographics are a proven tool for communicating data quickly, clearly, and in a way that engages...
Proven Content Marketing Tips for Nonprofits
There was a time when nonprofit entities tended to believe that content marketing was meant for...
Content Fatigue: 4 More Strategies for Overcoming It
In a previous post, I talked about “content fatigue” as a condition we’re all experiencing as more...
Content Fatigue and 4 Tips for Preventing It
If you want confirmation that content marketing works, just do a search online for any product or...
5 Content Marketing Lessons You Can Learn from Thanksgiving Dinner
Thanksgiving marks the unofficial start of the holiday season. And whether your product or service...
Inbound Marketing Strategy: 7 Critical Components
You’ll sometimes hear a discipline described as “simple, but not easy.” That label is perfect for...
How and Why to Keep a Watchful Eye on Your Competition
Right now or later this week… in a conference room across town or across the country… a team is or...
Rise of the Machines: Content Intelligence is Growing in Importance
Ignore the humorously ominous title of this post. Content intelligence isn’t something to fear. In...
How to Make Your Email Signature Your Secret Weapon
It just seems to be human nature that even if someone isn’t engaged by the content of an email,...
Shopping for a Marketing Automation System? Here’s How to Do it Right.
The marketing automation system you implement can have a pronounced impact on everything from lead...
Not Nurturing Leads? Stats Say You Should!
Lead nurturing is the process of repeatedly reaching out to a prospect as they make their way into...
5 Exciting Content Marketing Predictions for 2018
Oh, how time flies! I can’t believe I’m saying that fall has officially arrived, but it has. And...
Best Social Media Post Times Compiled from 20 Studies
Social media marketing is a powerful strategy for getting more name recognition and increasing your...
Warning: Your Blog is Dying (And What You Can Do to Save It)
Blogs are a little like humans: they start small, but if properly cared for, they grow quickly....
HubSpot Social Monitoring: How to Keep Tabs on Twitter
As I’ve stated many times in the past, we’re huge fans of the HubSpot marketing automation platform...
5 Tips for Getting the Most Out of HubSpot Email Workflows
One of the many great features of a marketing automation tool like HubSpot is the ability to set up...
5 Can’t-Miss Content Hacks (and a Great Resource from HubSpot)
When it comes to distributing, promoting, tracking, and optimizing marketing content for an inbound...
New Survey Shows How Your Content is Influencing Buying Decisions
We frequently talk about how producing and promoting compelling marketing content can be a...
Website Conversion Strategies Change Often. Are You Keeping Up?
As one of the top HubSpot agencies in Colorado, we know that if there’s one eternal truth about the...
Blogging Tip: Use These Data Sources to Choose Your Topics
Consistent blogging has proven to help companies grow their audience and achieve better ranking on...
The Uncomfortable Truth About Content Marketing
As you may have guessed from our many blog posts on the topic of content marketing, we’re huge...
6 Actionable Insights for Improving Your Social Media Strategy
Most companies today have some form of social media strategy. For your organization, social media...
Protect Yourself from These 5 Inbound Marketing Miscues
At first blush, inbound marketing seems to be as exceptionally simple as it is effective. You just...
HubSpot Hint: Capitalize on the Power of Social Media Reports
It goes without saying that social media marketing can provide tremendous benefits for any...
What You’re Getting Wrong (and Right) in Your Blog Posts
Hopefully you’re taking a comprehensive approach to content marketing and inbound marketing:...
Your Easiest Sale: Content Marketing Increases Customer Lifetime Value
I don’t know if this is one of those business axioms that has already been stated, but if it’s not,...
Ouch! The Real Pain Comes When Your Marketing Content Doesn’t Have Hooks!
While they might take offense at the comparison, your prospects are a little like fish. We all are....
Content Marketing Isn’t About Content: 4 Ways to Build Trust in Your Audience
In the final analysis, content marketing isn’t really about content—it’s about trust. OK, it’s...
It’s Raining, It’s Pouring: 6 Tips for More Effective Content Marketing Brainstorming
Coming up with a continuous stream of high-quality material is critical to your content marketing...
Has Your Content Marketing Gone Stagnant? This May Be Why.
As a leading content marketing agency in Colorado, we’ve observed that there is a common...
Content Marketing Advice: Never Give Up! Never Surrender!
The rallying cry of Jason Nesmith (played by Tim Allen) in the movie Galaxy Quest was "Never give...
Are Your Emails Engaging or Alienating Your Prospects? 7 Tips for Greater Email Success.
“Email marketing” — meaning relentlessly blasting your prospects in the hope of getting a few...
What’s in a Name? For Content Marketers, Plenty!
Every day, more companies become aware of the benefits of content marketing and more marketing...
Is HubSpot Too Darned Expensive?
There's no hiding the fact that we are unapologetic HubSpot fans here at 30dps. So I will make no...
Understanding the True Value of Agency Work
Establishing value in any business can be a challenge. And marketing and advertising agencies, I...
Small Team, Big Output: 6 Tips for Producing a Greater Quantity of Quality Content
Let me start this post by being very clear: It’s the quality, not the quantity, of your inbound...
Forget SEO! It's Time to Play a Different Game.
Anyone who has spent much time playing the game of search engine optimization (SEO) surely knows...
Put the Dark Art of Neuromarketing to Work for You
Neuromarketing… the term has a hint of futuristic menace to it. And if that appeals, I hate to...
Do You Have a “Heroic” Brand?
I post regularly, and with a real passion, about the importance of producing high quality content....
Should You Outsource Your Content Marketing? Consider This.
Kelly is a marketing manager, and as such, she often finds herself under intense pressure to...
5 Types of People You Want on Your Content Team
In order to be effective in content marketing, you need to be able to produce great content...
What Do March Madness and Content Marketing Have in Common?
If you’re passionate about college basketball like I am—or if you’ve watched any sports on TV at...
Don’t Create a Content List. Perform a Content Audit!
Whether you’re preparing to dive into content marketing for the first time or are a content...
Where is Marketing Content Going in 2017? Would You Believe Print?
What’s old is new again, as they say. Or said differently, it seems that any consumer preference...
When it Comes to Pleasing Your Website Visitors, the Answer is Questions
How’s that for a head-scratcher of a headline? Another way to state it would be that “... the...
It’s Awards Season! How Does Your Content Rate?
Well, we’re smack dab in the middle of the entertainment industry’s awards season. The Golden...
Niche Content Marketing and Great Tech Rocked Our World
While I wasn't watching, something wonderful happened at 30dps—we went from being a local marketing...
Killer Keyword Concepts At The Core of Inbound Marketing
One of the core elements of inbound marketing is the thoughtful, constructive, and strategic use of...
Stop Being So Gentle. Probe Those Pain Points!
If you’ve been involved in marketing for more than a few years, you were probably taught to always...
Check Your About Us Page for these Key Characteristics
When it comes to creating or updating a website, companies not surprisingly tend to focus their...
When Success With Content Marketing Spells Doom
Having written on the merits of inbound and content marketing many times, and the importance of...
Have You Established a Content Marketing Culture?
As I’ve said many times (in blog posts, in client meetings, pretty much anywhere people will...
5 Disastrous Results Of Not Committing to Inbound
When we truly committed to inbound marketing, the difference was profound. We'd been talking the...
5 Ways Inbound Marketing Trumps Outbound
There is little doubt that outbound marketing is still an effective tool, especially for big...
Stats on Visual Content Marketing You Really Need to Know
For a recent blog post, HubSpot (with whom we are a certified agency partner) combed through a...
4 Great Content Marketing Resolutions for the New Year
Yes, I know… people groan when they hear others talking about New Year’s resolutions. I admit,...
6 Social Marketing Tips for a Highly Effective Marketing Campaign
It's true that social media continues to be an asset to marketers every day. Current trends project...
Social Media Is Stupid! If You Agree, Pass It On.
Every once in a while we are approached by someone who actually says something like, "I'm really...
4 Painful Truths About Award-Winning Content
As a sign that content marketing has come of age, you’ll find that there are now awards—handed out...
How to Get Everything You Want - For Christmas
As I sat considering what kind of blog post to write this week before Christmas, I decided that I'd...
5 Biggest Hurdles to Committing to Content Marketing
When we talk with prospects about the value of content marketing, most do seem to appreciate how it...
Key Positions on Your Content Marketing Org Chart
In order for your content marketing program to produce the uninterrupted stream of high quality...
4 Reasons To Love Inbound Marketing
As much as we talk about the details and inner workings of inbound marketing, we sometimes fail to...
6 Social Media Marketing Mistakes Your Business is (Probably) Making
As the year comes slowly to a close, it's important to reflect on our year and work hard to learn...
5 Inbound Marketing Pitfalls and How to Steer Clear of Them
When used well, inbound marketing is a strategy that can deliver outstanding results—especially for...
Fulfilling Dreams at 30 Dreams Per Second
I am often asked, "Why 30dps?" Or, "What is 30dps?" My short answer is always the same, i.e. "It's...
Content Marketing: The Pain of the Wait
Throughout our many years in the marketing industry, we have often observed that instead of keeping...
My Impression: Impressions Suck!
For more than half a century, publishers (TV, radio, print publications, etc.) have used...
The Need for Speed: How to Create Effective Content Quickly
The content you produce to feed your inbound marketing program must be of the highest quality. This...
Social Media Automation: Not a Silver Bullet
Marketing automation is an awesome way to get things done without wasting a lot of time on small...
In a Content Slump? Here’s How to Shake Things Up.
In content marketing, as in life, sometimes you’re cruising along in great shape and suddenly you...
Don't Kid Yourself: Native Advertising is NOT Content Marketing
As traditional publishers like trade journals, magazines, newspapers, etc. have continued to...
Up Your Content Creation Game with These 5 Tips
If you're reading this blog, it means you are likely somehow involved in, or are interested in, the...
Shout it Out: How and Where to Tell Your Company’s Tale
I’ve blogged in the past about the enduring power that storytelling has to captivate an audience...
6 Considerations for Establishing Inbound Marketing Goals
I would love to tell you that I've always believed in, and maintained the discipline of,...
Keep the Content Coming: 5 Tips for Breaking through Writer’s Block
In order to keep your content marketing engine humming along, you have to fuel it with an...
Why I Evangelize For HubSpot
Yesterday, a friend and colleague to whom I had long been singing the praises of HubSpot, finally...
The Art of a High-Converting Email Campaign
I didn’t get your typical start in marketing. Believe or not, this content creator was originally...
4 Ways to Keep Content Marketing Buyer Personas Top of Mind
I’ve blogged before about the importance of crafting detailed and accurate buyer personas. The...
Creative Website Design Unleashed via HubSpot's Design Manager
While purchased templates and themes can be great time savers, they are inherently cookie cutter...
The Perfect Marriage: Agile & Growth-Driven Design
I'm blessed to be married to the woman of my dreams! We've been married for more than 34 years, and...
Roll with the Changes: 4 Tips for Introducing Flexibility Into Your Inbound Marketing
As you define and implement your inbound marketing strategy, you will, no doubt, have certain...
5 Tips for Getting Your Prospects’ Attention with Storytelling
As I sat down to write this blog post on a chilly October morning, I cradled a mug of strong, black...
Not Your Daddy's Marketing Agency Model
The days of Mad Men—the golden years of the agency business—may be gone, but rocking someone's...
7 Can’t Miss Tips for Increasing Inbound Contact Conversion Rates
You’ve started producing a consistent stream of fresh, engaging content for your inbound marketing...
Content Marketing 101: The Verbal Side of Branding
When you mention “branding” people tend to picture an organization’s logo or color scheme—its...
A Guide to Digital Marketing Strategy (part 3 of 3)
While all of the components discussed thus far in this series are important elements to include in...
A Guide to Digital Marketing Strategy (part 2 of 3)
Thank you for returning as we continue this series of posts on developing an effective digital...
A Guide to Digital Marketing Strategy (part 1 of 3)
Developing a powerful and effective digital strategy is increasingly critical for marketers today....
Does Your Company Face these Top 5 Marketing Challenges?
Marketing has never been an easy job. But an argument can be made that it’s more difficult today...
Let's Find the Passion!
After reading today's Content Marketing Institute newsletter that included a note from founder Joe...
Is Social Media Marketing Really That Important?
Everyone knows to some extent that social media ought to be a part of any marketing strategy, but...
Critical Stats Marketers Need to Know About the Rise of Apps & Online Tools
We have long been proponents of online tools and apps for our clients. Online tools/apps come in a...
The End of the Digital Ad Era
Did you know the average person is exposed to almost 10,000 branded messages per day? From the...
Outbound Marketers Prioritize SEO Over Marketing Automation
HubSpot's annual research report of 4,500 marketers worldwide reveals a lot of good news for...
SEO Remains a Top Priority for Marketers ... But What Does That Mean for a Modern Marketer's Search Strategy?
HubSpot’s State of Inbound report is always enlightening. The just-released 2016 edition is no...
Is it Time to Expand Your Content Team? Here are 6 Signs.
Content marketing is a strategy that is proven to produce measurable results. As you start to reap...
5 Areas Where You Should be Capitalizing on Your Personas (and Probably Aren’t)
At 30dps, we’re big believers in the notion that you can’t market to an audience you can’t “see.”...
A Story About Storytelling
Storytelling—one of humanity's oldest and most treasured art forms. Some stories have been passed...
Connect with Your Inner Publisher
Most of us marketers and business owners have long trusted the "professionals" (newspapers, trade...
Designing For Mobile: Adaptive or Responsive
A necessity of modern website design is understanding how to deal with the ever-increasing number...
Create Stronger Content with these 8 Editing Tips
Your prospects have LOTS of content vying for their attention. If yours reads poorly and fails to...
The Benefits of a Custom Website Redesign
These days there are website templates and themes galore for just about every content management...
Is Inbound Marketing Right for Nonprofits?
Throughout our 28+ year history, we have had some great nonprofit clients. The nature of these...
Kick Lame Testimonials to the Curb: 6 Tips for More Effective Endorsements
We’ve all seen the kind of vague customer testimonial that elicits eye-rolls from every reader,...
Inbound Marketing: It's Not For Everyone
Inbound marketing is certainly not for everyone. It is really only for those that are passionate...
5 Reasons for Marketers to Not Look At Analytics
I'm amazed that there are still marketers out there that don't have a screen full of metrics in...
Roll with the Changes: The Importance of Regularly Updating Your Personas
You are a savvy marketer who knows the value of understanding your target market. You’ve done...
When It All Comes Together: It's a Beautiful Thing
If you happen to be someone who has been, or is about to invest in, reading our blog (certainly a...
Shareability: 3 Tips for Avoiding the Dreaded Sound of Crickets
Chirp, chirp. It's that sound again; the sound you've been dreading. Crickets. Chirp, chirp, chirp....
Why You Should Take Advantage of Growth Driven Design through HubSpot Right Now
Growth Driven Design (GDD) is a website design or redesign philosophy centered around making small,...
Inbound Marketing or Content Marketing – Which Is It?
We talk a lot about both inbound marketing and content marketing here at 30dps. While neither...
7 Misconceptions About Website Redesign in 2016
While some of the most prevalent misconceptions, like "If you build it, they will come," are...
Caution: Your Content May Be Off Target!
You’ve just published a piece of content that, in your humble opinion, is pure genius! The...
A Guide to Content Marketing Success
We often work with clients that are looking to launch a content marketing program in an effort to...
Are You Using Native Advertising to Get Your Content Noticed?
As we all know, the amount of marketing content available online is skyrocketing. This, of course,...
5 Reasons to Never Blog
For some marketers, deciding whether or not to start a blog is a difficult decision. Let's face...
Why You (Might) Need a HubSpot Partner Agency
As a marketing pro, you are probably pretty resourceful and self-sufficient. Rebuilding a damaged...
How to Build an Alpha Audience like Taylor Swift's
One of the most beloved artists of the past decade, Taylor Swift, said, “Today, artists get record...
How Much Money are You Wasting on Outbound Marketing?
Your marketing budget is huge. You’ve got more funds than you know what to do with. And the C-Suite...
Change Your Life! Commit to Inbound Marketing!
We frequently discuss the merits of inbound marketing; I won’t waste your time in this post...
Content Marketing Metrics: New Ways to Measure Your Progress
In the good old days of mass-media marketing, agencies and marketing executives were loath to...
Growth-Driven Design: A Better Approach to Effective Websites
Your website is the cornerstone of your marketing efforts. You have, no doubt, spent countless...
Start Here: How a Helping Hand Can Win the Hearts of Your Prospects
While well-conceived, well-executed website design can make all the difference when it comes to a...
Finding True Love in a Website Redesign
Could I get a showing of hands, please? How many of you LOVE redesigning your website? Anyone?......
Beyond Buy-In: The Value of Executive Involvement in Content Marketing.
If your company works like most, before you can implement an inbound marketing program you need the...
Master Inbound Marketing with the 5 Key Content Types
Sara is a marketing manager who recently started an inbound marketing initiative for her company....
The Quick Scoop on 4 New HubSpot Features
One of the many things we love about HubSpot here at 30dps is that it’s a company that is always...
10 Simple Tactics for Improving Your SEO Right Now
Search engine optimization (SEO) is a great way to increase traffic to your website without...
In-House vs. Agency: My Completely Biased Perspective
Before I even get a full sentence into writing this post on whether it’s better to utilize in-house...
5 Signs You Need Marketing Automation NOW
John walks out of the restaurant after having lunch with three of his friends. They’re all...
5 Content Marketing Mistakes Newbies Make (and How to Avoid Them)
Content marketing, though not a brand new concept, is still plenty new to many organizations. If...
5 Tips for Humanizing Your Marketing Automation Efforts
While automation of any kind typically delivers a wealth of benefits including increased...
Content Marketing Checklist: New Project Considerations
There are a number of critical questions you need to ask yourself before you start a new content...
11 Tips to Increase Sales Leads Without Mass Advertising or Cold-Calling
Generating qualified sales leads can be one of the most challenging jobs of any sales or executive...
Time Warp: 5 Tips for Starting Your Productive Tomorrow Today
If you’re like most people, it takes you a little time (and more than a little coffee) to get...
An Agnostic No More: Confessions From a True (HubSpot) Believer
As a long-time agnostic, I always prided myself in saying that everyone was entitled to have their...
The Art of the Conversation Restart
If only people who are interested in your product or service would buy it the first time you...
"Oh, don't go. Yes, we're 'closed' but come on in!"
This evening, looking for a place to buy some mailing envelopes, I dropped into a Postal Annex...
Convinced by Kind Words: 8 Tactics for Using Customer Testimonials
The best salesperson your company has doesn’t even work for your company. That’s because your...
Custom Apps: Who Needs Them?
We’ve been developing custom apps for 25 years, so it’s hard for us to fully relate to the...
Compelled to Click: Quick Tips for Crafting Powerful CTAs
Abbie is on a website landing page reading information on one of the many companies she’s...
7 Tips for Creating Landing Pages that Convert
Technically, any page on a website where visitors can arrive or "land" is a "landing page."...
But How Do You KNOW If/When Your Content is Working?
Content marketing is not a short-term, campaign-based tactic, but rather a long-term commitment to...
The Unjust World of Site Rank
Author of The Content Code and overall marketing guru, Mark Schaefer, has written hundreds of pages...
Caution: Don’t Cut Corners on Content Creation
In order to be effective at content marketing, you must produce a continuous stream of high-quality...
Your Website Visitors are Bailing? Here’s Why.
Laura is shopping online for a new mountain bike. She arrives at a company’s website and is...
Picture This: 7 Tips for Brand Building with Instagram
If you think Instagram is only for people who want to share photos of their vacation to Mexico or...
Keep ‘Em Coming Back for More: Why You Should Consider Serial Blogging
Many companies see blogging as a one-and-done type of exercise. You come up with a topic. You...
You Need to Increase Engagement! 7 Ways Interactive Content Can Help
By definition, a prospect who downloads and reads a white paper, case study, or other piece of...
HubSpot and Customer-Centric Marketing: 5 Ways Marketing Automation Can Create Connection
Customer-centric, prospect-centric, persona-centric… All terms that, when applied to “marketing”,...
Act Now or This Blog Post Will be Gone Forever: Tips for Using Urgency to Increase Conversions
The sense of urgency is one of the most powerful motivators humans experience. It’s wired deep...
5 Content Marketing New Year’s Resolutions You Can (and Should) Keep
OK, if you’re like most people, you scoff at the idea of New Year’s Resolutions. In late December,...
Everyone’s an Editor Sometimes: 6 Tips to Help You When It’s Your Turn
While “editor” may not be a part of your job title, everyone is asked to review another person’s...
The Biggest Question About Your Content: Is It Working?
According to Mark Schaefer, author of The Content Code, producing amazing content is just the...
Reality Check: Your Content Isn’t Valuable
I hate to break it to you, but that white paper you just completed after months of painstaking...
7 Best Practices for Creating Engaging Ebook Content
When properly researched, written, and designed, ebooks can be a great way to engage prospects and...
Content Marketing Made Me A Makeup Goddess (John Deere Helped)
For as long as I can remember I’ve been interested in makeup. I enjoy that its only limiting factor...
Ho Ho Hold that Post: 10 Tips for Writing a Social Media Policy
Ah, the holidays! Parties, potlucks, charitable events… There’s no better time of year to give your...
Award-Winning Infographics and the Benefits of Getting Visual
Awhile back, I blogged about some tips for ensuring that your infographics are great. The folks at...
Kudos for a Full Confession: How Transparency Builds Trust
At 30dps, we are a proud HubSpot partner. HubSpot, for those not familiar with the company, it is...
Who Are You? 5 Questions to Shape Your Corporate Storytelling
You are at a party and are introduced to two people. You ask each the standard questions about...
Houston, We Have a Problem! 6 Reasons Content Marketing Programs Fail to Launch.
The rocket has been fueled. The countdown has reached zero. You’ve flipped the ignition switch. All...
QUICK! Read This: Eliminating the Barriers to Creating Timely Content
Great marketing content has a number of attributes. If you were to prioritize them, “relevance”...
7 Tips to Create or Accelerate Your Influencer Marketing Strategy
Are you practicing influencer marketing? If you’re not, you may be missing out on the huge benefits...
Road Trip! Have You Mapped Your Customer Journey?
The “Customer Journey.” It sounds very philosophical, maybe even a little grandiose. But it’s more...
Connect the Dots: Why Customer Touchpoints are Critical to Your Success
You may believe that your customers and prospects see your company in their mind’s eye as a lushly...
Giving Thanks: The Business Benefits of Customer Gratitude
With the Thanksgiving holiday right around the corner, I’ve been thinking a lot about all I have to...