especially if you're doing it the right way.
If money is your primary concern, you are likely not fully comprehending that your website is almost certainly your most important marketing investment. We are as efficient as we can possibly be, but we don’t cut corners on the details that cause websites development projects to blow out budgets and schedules. Unlike other developers, we will:
- Discuss and agree on the right content management platform for you (some agencies will force you to use the one they are comfortable with, instead of one that is easy for you to use).
- Identify your buyer personas and the common questions your prospects have.
- Firm up messaging that reflects your brand and differentiation.
- Develop or refine your website content with an attention to SEO.
- Help you select and refine the preferred design among several design alternatives.
- Execute the design and enter all content in the content management system.
- Implement marketing automation, metrics, and dashboards.
- Test, test, test (including editing all copy).
- Make modifications/additions as needed.
- Migrate your new website to production.
- Make constant improvements (through our Growth-Driven Design process) based upon actual customer interaction with your website.