According to the latest HubSpot research report, marketers ranked growing their search engine organic presence (SEO) as their top inbound marketing priority. There's good reason for that! If your website is your most valuable marketing asset (and it should be), search engine optimization is your most important tactic, because it is the most cost-effective way of driving traffic/leads to your website. Organic results are 8.5 times more likely to be clicked on than paid search ads.
Marketing automation helps companies engage with potential customers in new and powerful ways by using real-time marketing data to automatically craft a series of personalized interactions. Marketing automation involves:
Your website is your most important marketing resource. Marketing automation helps you get the most out of it by feeding your sales team a steady stream of qualified leads.
It is critical to measure the effectiveness of your marketing efforts. Tools like Google Analytics are important, but too often don't point to actionable steps. HubSpot analytics are simple to understand and provide clear, concise, near real-time feedback on your progress—things like SEO tips, suggestions for improving content, competitor metrics, and social media marketing monitoring.
Social media can be viewed as two different, yet equally important realms.
There is no doubt that it is critical to respond immediately, smartly, and transparently to any social media post (positive or negative) by a customer or prospect. That kind of customer care is essential in today’s heavily relied-upon social world.
Social media is also a powerful marketing tool. If executed properly, social media marketing will:
Lead nurturing is the process of building relationships with prospects, with the goal of earning their business once they are ready. You do this by being helpful and relevant, providing value beyond what you sell. After all, nurturing is exactly what it sounds like — helping someone grow.
Research shows that targeted persona-based email and lead nurturing works:
Your potential customers are busier than ever. When they arrive at your website, you’ve got just seconds to grab their attention. It is critical to prove to visitors that you understand their needs by:
Consumers are tired of being inundated with "pushy" sales-speak. So by focusing on providing valuable, strings-free information, the trusting relationships that result are not only more likely to result in sales, but can produce fanatical evangelists for your brand. Content can take on many forms, including:
Paid search has the power to target specific users who search for specific things, placing your content at the top and bottom of Google. It has other benefits including: