Inbound Marketing

is a marketing strategy that is growing in popularity and effectiveness as a result of the evolving means by which consumers make buying decisions.
Click on each of the main elements of Inbound Marketing, and find out (below) how each provides an important component of success.
Inbound Marketing Components
SEO Marketing Auotmation Marketing Analytics Social Media Email Lead Nurturing Landing Pages Content Creation Paid Search
SEO for Inbound Marketing

Search Engine Optimization

According to the latest HubSpot research report, marketers ranked growing their search engine organic presence (SEO) as their top inbound marketing priority. There's good reason for that! If your website is your most valuable marketing asset (and it should be), search engine optimization is your most important tactic, because it is the most cost-effective way of driving traffic/leads to your website. Organic results are 8.5 times more likely to be clicked on than paid search ads.

Marketing Automation for Inbound Marketing

Marketing Automation

Marketing automation helps companies engage with potential customers in new and powerful ways by using real-time marketing data to automatically craft a series of personalized interactions. Marketing automation involves:

  • targeted emails that collect metrics and trigger workflows
  • SEO tools that aid in optimized content creation
  • social media management and measurement features
  • landing page creation
  • comprehensive reporting and analytics

Your website is your most important marketing resource. Marketing automation helps you get the most out of it by feeding your sales team a steady stream of qualified leads.

Marketing Analytics for Inbound Marketing

Marketing Analytics

It is critical to measure the effectiveness of your marketing efforts. Tools like Google Analytics are important, but too often don't point to actionable steps. HubSpot analytics are simple to understand and provide clear, concise, near real-time feedback on your progress—things like SEO tips, suggestions for improving content, competitor metrics, and social media marketing monitoring.

Social Media for Inbound Marketing

Social Media

Social media can be viewed as two different, yet equally important realms.

  1. Customer care
  2. Marketing

There is no doubt that it is critical to respond immediately, smartly, and transparently to any social media post (positive or negative) by a customer or prospect. That kind of customer care is essential in today’s heavily relied-upon social world.

Social media is also a powerful marketing tool. If executed properly, social media marketing will:

  • Increase brand awareness
  • Produce an organic, human tone to your brand
  • Drive word-of-mouth marketing
  • Listen to what’s being said about your brand
  • Provide a real-time conduit for communicating with customers and prospects
  • Increase customer loyalty and the lifetime value of customers
  • Educate prospects on the value of your offering
  • Establish trust with consumers
  • Maintain a continual dialogue with consumers
Emails and Lead Nurturing for Inbound Marketing

Email & Lead Nurturing

Lead nurturing is the process of building relationships with prospects, with the goal of earning their business once they are ready. You do this by being helpful and relevant, providing value beyond what you sell. After all, nurturing is exactly what it sounds like — helping someone grow.

Research shows that targeted persona-based email and lead nurturing works:

  • Lead-nurtured emails have shown to realize 4 to 10 times the response rate of general email.
  • Personalization of lead nurturing emails that shows relevance to the prospects needs can produce 18 times more revenue than broadcast emails.
  • Nurtured leads produce a 20% average increase in sales opportunities.
Landing Pages for Inbound Marketing

Landing Pages

Your potential customers are busier than ever. When they arrive at your website, you’ve got just seconds to grab their attention. It is critical to prove to visitors that you understand their needs by:

  1. creating customized landing pages with concise and highly-focused content to reassure visitors that they are in the right place
  2. providing a clear call-to-action that offers real value to them.
  3. removing all distractions (such as website navigation, links, and multiple calls-to-action) so that they can stay focused on the next step you want to encourage them to take.
  4. looking at the content of the landing page from the point of view of a very specific “buyer persona” and provide information relevant to that role.
  5. ensuring that the content closely reflects their search query, the ad copy that attracted them, etc.
Content Creation for Inbound Marketing

Content Creation

Consumers are tired of being inundated with "pushy" sales-speak. So by focusing on providing valuable, strings-free information, the trusting relationships that result are not only more likely to result in sales, but can produce fanatical evangelists for your brand. Content can take on many forms, including:

  • Text
  • Graphics
  • Photos
  • Video
  • Audio
  • Animation/interactive
  • Social Media