Highlights from HubSpot’s Guide on SEO Myths
I encourage you to check out the guide yourself, but here are few myths that caught my eye:
Myth #2: “More links are better than more content.”
Not true, says HubSpot. There was a time when the quantity of links to your site carried significant weight. But today, the search engines are looking for quality rather than quantity. And, they have always (and will always) view great website content as one of the keys to a positive user experience. As the guide observes: “If you have budget to invest in your website, I would say, ‘Hire someone to write for you,’” rather than hiring someone to build links for you.
Myth #7: “Keyword optimization is THE key to SEO.”
Getting exact matches of your keywords into your content used to be a critical part of SEO strategy. But search has gotten smarter and now can better “understand” what content is about based on sets of related words rather than specific ones. This is especially important now that people are doing more voice-based searching and using conversational language rather than a few words or short phrases.
Myth #10: “My homepage needs a lot of content.”
The most effective homepages are those that clearly and concisely explain who you are, what you do, what is unique or special about your offering, where you are located (if you do business locally), and what action you want a visitor to take next. That’s what a person wants to see on your homepage—and again, the search engines are getting much better at thinking like a person.
That’s just a taste of what’s in HubSpot’s guide. I found the piece very interesting and enlightening.