Marketing Automation

“Not implementing a Marketing Automation solution may be the ultimate career limiting move for today's marketers. If you haven't gotten started, you're already behind the 8-ball.”

IDC Group
November 2011



Gone are the days when marketing...

involved blasting your message out to the broadest possible audience in the hope that some of them—typically a tiny subset of them—would have an interest in your product or service.

Thankfully that mindset has been replaced by smarter marketing that seeks to zero in on what smaller groups of people want or need and then educate them on how your offering satisfies their wants or meets their needs.


Marketing Automation  SoftwareMarketing Automation software...

enables this enlightened approach. These systems help companies engage with potential customers in a way that establishes them as a trusted resource and a thought leader in their field.

Products like HubSpot do this by using real-time marketing data to automatically craft a series of interactions that is:

  • Unique to each individual
  • Timely
  • Highly relevant

Marketing Automation Involves...

Marketing Automation Componets


Marketing Automation HelpIn short, Marketing Automation...

can produce the kind of results you might see if you added five people to your sales and marketing team—five really smart people who are at their desks 24x7.

But understand, marketing automation software isn’t meant to replace your staff. Instead it gives them the tools they need to help your business thrive.


It’s important to realize that...

in order to benefit from the capabilities of marketing automation, you have to get started.

Getting Started with Marketing Automation