enables this enlightened approach. These systems help companies engage with potential customers in a way that establishes them as a trusted resource and a thought leader in their field.
Products like HubSpot do this by using real-time marketing data to automatically craft a series of interactions that is:
can produce the kind of results you might see if you added five people to your sales and marketing team—five really smart people who are at their desks 24x7.
But understand, marketing automation software isn’t meant to replace your staff. Instead it gives them the tools they need to help your business thrive.