Eldorado Natural Spring Water
Eldorado Natural Spring Water

Branding

  • branding refinement
  • style guide development
  • core messaging

Website

  • user interface design
  • website development and system configuration
  • custom e-commerce system development
  • specialized application development
  • daily content updates and technical support
  • search engine optimization
  • web analytics and analysis

Marketing & Promotions

  • persona identification
  • inbound marketing
  • content marketing
  • banner design
  • brochure design
  • collateral materials
  • packaging design
  • presentation development

Communications

  • copy writing
  • editing
  • e-mail broadcasts
  • blogging

Social Media

  • social strategy
  • messaging
  • copy writing
  • scheduled postings

Eldorado Artesian Springs, Inc., known across Colorado for their Eldorado Natural Spring Water product line, was growing at a steady pace, even though their communications and marketing materials were largely ineffective, and their website was antiquated. The truth is that the decision to give us a try was a leap of faith for them because they were growing, and they had not had the best of experiences with other agencies.

From the moment they made that leap though, our two organizations became a cohesive and complementary team. Fortunately, the good folks at Eldorado were also focused on results. Since their new website launched, the team has made steady, monthly progress as we used actual user data and our Growth-Driven Design process to drive changes.

Our creative team has produced product packaging designs, developed print ad campaigns, online banner ads, collateral materials, banners, signs, and presentation materials.

The result is that Eldorado is breaking all of their online sales records, and their customers are much happier with the customer experience. And as for us, these folks are just a pleasure to work with.

Online e-commerce is the most important factor for competing in the highly competitive bottled water market in the 21st century

One of the changes we helped Eldorado embrace was that the experience, even though a bit different because they are "selling" subscriptions to a deliver service, should be more closely aligned with a typical e-commerce interface.

Eldorado Persona Overlays

Our first step was to identify the buyer personas Eldorado views as ideal customers (and/or that are representative of current customers). The process has proven to be extremely effective at identifying the needs and motivations of prospects and customers—and their questions we need to provide answers for.
Eldorado Personas
Eldorado Scenarios
Eldorado Website Example
Eldorado Website Design Example
Eldorado Website Design Pages
Jeremy Martin Testimonial
Jeremy Martin
Director of Marketing
Eldorado Natural Spring Water
"I have had the pleasure of working with Jeff and his team at 30dps for about 6 months now and I can’t say enough about how easy they are to work with. Jeff and his team immerse themselves in your company and get to know it from the inside out. They are quick to respond to your needs, able to determine the scope of a project and produce high quality work. In my 32 years of working with marketing and advertising firms, they are without a doubt the best I have seen. I just wish I had found them sooner."