Building Websites for Two Audiences: The Human-AI Interface Challenge
I've been building websites since the World Wide Web became a thing. Over three decades of watching...
Why 42% of HubSpot Breeze Agent Implementations Fail (And How to Be in the 58%)
I've watched a lot of HubSpot implementations over the years. Some brilliant. Some disasters. But...
Why Do Customers Click? Understanding the Psychology of Navigation
Long before the World Wide Web existed, I was clicking hyperlinks to navigate HyperCard stacks on...
Customer Journey Mapping: A Practical Guide
The "customer journey" might sound philosophical, but it's actually quite practical. It's the path...
Radical Transparency: Why Honest Marketing Wins
Marketing earned its bad reputation honestly. For decades, the job was to present a carefully...
Why Successful Founders Hate Marketing (And Why They Might Be Right)
This entrepreneur—a real person whose identity I'll protect—built a company approaching a billion...
10 Benefits of Working with a Boutique Marketing Agency
We sometimes get asked, "What type of agency are you?" It's always a bit awkward, because the...
Is Blogging Dead? (No, But It Has Changed)
"It's taking a lot of time and energy. We're running out of things to say. What's the point anyway?...
Creating Ebooks That Actually Get Read: 7 Best Practices
When done right, ebooks are powerful marketing assets. They establish thought leadership, generate...