Conversational marketing is a term that’s been around for some time. However, it’s coming back to the forefront for marketing pros these days. Conversational marketing is a segment of inbound marketing that involves participating in one-on-one conversations with customers and prospective customers whenever and wherever they want to interact. If they want to communicate via Slack at 7 a.m., make that possible. If they prefer to connect via text at 9 p.m., ensure that you can accommodate that request.
Building relationships and growing sales requires two things: 1) The desire to improve your results, and 2) the tools for doing so. One great new suite of interaction enablers is the Service Hub from HubSpot. It's a comprehensive set of tools that empowers your team to deliver an exceptional customer experience. I'll blog more about it soon, as it's proving to be a game-changer for our clients and can surely help any organization that wants to have more fruitful conversations with its customers. For now, just know that Service Hub has features like live chat, automatic email routing, support ticket generation, and much more.