Killer Keyword Concepts At The Core of Inbound Marketing

[fa icon="calendar'] Jan 28, 2017 10:03:24 AM / by Jeff Thomas posted in Content Marketing, Search Engine Optimization, SEO, keywords

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One of the core elements of inbound marketing is the thoughtful, constructive, and strategic use of keywords. Keywords are first and foremost the words or phrases that users enter into search engines when they are attempting to find information or a company's website they are interested in. Understanding keywords and how they are used is critically important to any inbound marketing effort. Because these words and expressions are a reflection of interest on the part of the searcher, they are also critical to search engines' logic, and must therefore be a critical element of the inbound marketer's strategy.

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A Guide to Digital Marketing Strategy (part 1 of 3)

[fa icon="calendar'] Sep 22, 2016 8:09:24 PM / by Jeff Thomas posted in Content Marketing, Marketing Automation, Search Engine Optimization, SEO, Inbound Marketing

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Developing a powerful and effective digital strategy is increasingly critical for marketers today. Your strategy should define the specific goal, or goals, you expect to achieve with your digital marketing efforts. The key word here is "specific" because you want to be able to measure your success against those goals, and without specificity, you won't know how you're doing. Your strategy should also outline the specific tools and tactics you are going to use to accomplish your goals.

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5 Reasons to Never Blog

[fa icon="calendar'] Jul 23, 2016 5:55:02 PM / by Jeff Thomas posted in Customer Centric, Search Engine Optimization, SEO, Blogging

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For some marketers, deciding whether or not to start a blog is a difficult decision. Let's face it... it's a lot of work if you're going to do it right. You need to have something compelling to say that will capture and keep the interest of your audience. And you need to be consistent, continuing to create compelling content even when you don't feel like it and even when you aren't sure what to write about. Plus, you need to promote the blog in order to build an audience. For some marketers, it's simply a matter of not being sure that the return on investment is worth it for all the time and effort they will have to put into it. Right? So for all of the marketers that have been fending off the pressure to start blogging, I'll offer up five solid reasons you can use to defend your decision to never blog.

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10 Simple Tactics for Improving Your SEO Right Now

[fa icon="calendar'] Apr 15, 2016 8:50:13 AM / by Jeff Thomas posted in Search Engine Optimization, SEO

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Search engine optimization (SEO) is a great way to increase traffic to your website without spending oodles of money on Pay-Per-Click advertising. When working on SEO, companies rightfully invest a great deal of time in analyzing their offering and their market to determine the keywords that should be used on their website to attract prospects.

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11 Tips to Increase Sales Leads Without Mass Advertising or Cold-Calling

[fa icon="calendar'] Mar 25, 2016 3:19:26 PM / by Jeff Thomas posted in Content Marketing, Conversion Optimization, Customer Centric, Marketing Automation, Buyer Personas, Landing Page Strategy, Search Engine Optimization, HubSpot Partner, Inbound Marketing

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Generating qualified sales leads can be one of the most challenging jobs of any sales or executive team, and almost always the most important. Historically, filling the sales funnel required either a lot of cold-calling, or a lot of dollars spent on advertising, i.e. outbound marketing. That doesn't have to be the case today, as so much has changed with the way consumers buy. Today, with inbound marketing and content marketing, you can see a great return on investment, as inbound leads cost dramatically less than outbound leads. Here are eleven ideas on how to generate more leads with inbound marketing:

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The Unjust World of Site Rank

[fa icon="calendar'] Feb 17, 2016 9:34:28 PM / by Jeff Thomas posted in Being Found, Content Marketing, Search Engine Optimization, SEO

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"The Unjust World of Site Rank" gavel and anvil

Author of The Content Code and overall marketing guru, Mark Schaefer, has written hundreds of pages on the art of standing out in a saturated niche and the secret sauce it takes to create shareable content. If you choose to stick with his latest and greatest book to the very, very end, you'll be rewarded with what could be said is the most important lesson of all. Lucky for you, we already did the hard part. 

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Caution: Don’t Cut Corners on Content Creation

[fa icon="calendar'] Feb 12, 2016 8:00:00 AM / by Jeff Thomas posted in Being Found, Content Marketing, Search Engine Optimization, SEO, Blogging, Content Management Systems

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"Commit to content. Don't cut corners." scissors on magazine with man squinting face

In order to be effective at content marketing, you must produce a continuous stream of high-quality materials. While implementing and maintaining a content marketing program is certainly worth the effort, there is no ignoring that it is a significant effort. Consequently, you may be tempted to look for ways to streamline the content creation process—or stated another way, to cut corners. But there are many reasons you need to resist that temptation.

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CMS Then and Now: 5 Reasons It’s Time to Take a Second Look

[fa icon="calendar'] Nov 4, 2015 4:01:17 PM / by Jeff Thomas posted in Marketing Automation, Web Design, Search Engine Optimization, Content Management Systems

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The year is 2005. Mike, a marketing manager, is sitting at a conference table with some of his coworkers listening to a marketing agency talk about the recent website overhaul that has been completed for his company. When the conversation turns to maintaining the website, the agency rep looks to Mike about whether the company will want to implement a content management system (CMS) to help the marketing team keep the web pages updated—at a rather significant cost. Mike shoots a quick glance to Sara, his boss, and she gives a subtle shake of the head. “No thanks, we’ve got it,” he says.

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Love Those Links! How Great Content Earns Important SEO Points.

[fa icon="calendar'] Oct 27, 2015 12:24:00 AM / by Jeff Thomas posted in Content Marketing, Search Engine Optimization

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Google continually updates the algorithms it uses to evaluate websites and determine their rank for organic search results. Other search engines do the same. But regardless of how the algorithms evolve, one characteristic that seems to always be given a high value in the calculating of a site’s "popularity" and “authority” is the number of links to it from other sites. While “linkbaiting” has, at times, had negative connotations due to the underhanded strategies employed by some companies, it is nevertheless an important aspect of SEO if you do it properly.

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Exploding 4 Common Myths About Blogging

[fa icon="calendar'] Aug 21, 2015 11:05:00 AM / by Jeff Thomas posted in Being Found, Content Marketing, Search Engine Optimization, SEO, Blogging

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Blogging can produce a whole host of benefits for a company. It’s a tremendous way to score points with Google, from the keywords in your posts to the simple fact that your website is frequently updated. A blog is also one of the best forums for sharing your cutting-edge ideas and establishing yourself as a thought leader. What’s more, if you allow your audience to comment on your posts, that’s a great opportunity to engage with them.

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Content Marketing: The Beat of a Different Drummer

[fa icon="calendar'] Jun 10, 2015 1:32:00 PM / by Jeff Thomas posted in Content Marketing, Branded Content, Search Engine Optimization, HubSpot Partner

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Perhaps more than any other type of marketing or advertising, content marketing invites comparison. “Did you see that case study that our competitor just put out? Powerful stuff. We definitely need to produce something like that!”

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If You Build It, They Will Come… NOT!

[fa icon="calendar'] Jun 6, 2015 8:00:00 AM / by Jeff Thomas posted in Being Found, Content Marketing, Buyer Personas, Web Design, Search Engine Optimization, SEO

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Or at least, not necessarily. Creating a visually-appealing, easy-to-navigate website should be the goal of every organization that has a web presence. However, stopping at that point and waiting for the visitors to come flooding in will likely leave you disappointed and frustrated.

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The Blog is Dead. Long Live the Blog.

[fa icon="calendar'] Jun 2, 2015 10:30:00 AM / by Jeff Thomas posted in Content Marketing, Web Design, Branded Content, Search Engine Optimization, SEO

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It’s taking a lot of time and energy, we’re running out of things to say, and what’s the point anyway? We’ve been doing it for months, and nobody is signing up. I’m not even sure anyone is reading it. So, we might as well face it, the blog is dead.

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Couldn’t Find It With Both Hands!

[fa icon="calendar'] May 28, 2015 11:07:00 AM / by Jeff Thomas posted in Being Found, Content Marketing, Custom Apps, Branded Content, Search Engine Optimization, SEO

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While I used to be one of those hunt-and-peck kind of guys at the keyboard, my typing has improved dramatically over the years. But even at my new near-lightning speed, with both hands flying, I couldn’t seem to find our 30dps website in a recent Google search using every imaginable combination of “Colorado Springs custom app developers.” And it didn’t matter how many pages deep I went. While we have long fared pretty well with search engine optimization (SEO) on our primary keywords, we just didn’t do nearly as well on the custom app side. The good news is that we’ve made tremendous progress since that search. We’re currently at the bottom of page one (one of our case studies) and the top of page two (our website), and rising fast.

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