Custom apps, integrations, and solutions that extend HubSpot beyond its limits.
Every business has unique needs. When HubSpot's 1,000+ features still aren't enough, we build what's missing. From published marketplace apps to private custom solutions, we're the technical architects who make HubSpot do things it wasn't designed to do—elegantly, reliably, and without breaking your existing systems.
- Force your business into HubSpot's box (lose—or never fully realize—what makes you unique)
- Cobble together middleware (Zapier chains, multiple tools, sync nightmares)
- Build custom solutions (extend HubSpot to match your business)
We've spent 20+ years perfecting option three.
Your need
- Complex calculators
- Industry-specific systems
- Legacy system integration
- Regulated compliance
- Multi-location complexity
- Custom reporting needs
- Unique business models
HubSpot's limitation
- Basic forms only
- Built-in automation
- Limited integrations
- Standard features
- Single instance
- Standard dashboards
- Template approach
Our solution
- Interactive tools
- Custom-coded logic
- Real-time bi-directional sync
- Distributed architecture
- Any metric, any visualization
- Tailored functionality
What makes 30dps different.
We're builders (and dreamers), not just implementers.
Our technical heritage: We've been developing custom solutions since before HubSpot existed. When the World Wide Web became a thing, we were already building. This means we understand architecture, not just configuration.
Proof of Expertise:
- Custom Apps, Modules and Code - e.g. our Schema code adds Schema markup to every page automatically
- 20+ Years Development - Coding since before "no-code" existed
- API Masters - We speak REST, GraphQL, webhooks fluently
- Full-Stack Capability - Frontend, backend, everything between
The critical difference:
Typical HubSpot partner
- "That needs custom code" (stops there)
- Recommends workarounds
- Outsources to offshore
- One-time build
- "Good enough" solutions
30dps custom development
- "Here's how we'll build it"
- Creates exact solutions
- 100% US-based development
- Continuous optimization
- Elegant, scalable architecture
— Jay K., Business Owner
HubSpot app development
marketplace apps | private HubSpot apps | custom apps | custom integrations
We don't just use HubSpot's API—we master it. Whether you need a public app for the marketplace or a private solution for your organization, we build it right.
Our app development expertise:
- CRM cards - Custom data displays in contact records
- Workflow actions - Custom automation capabilities
- Timeline events - Track any interaction
- Custom objects - Beyond standard HubSpot objects
- Webhook handlers - Real-time event processing
- OAuth integration - Secure authentication
- Rate limit management - Enterprise-scale handling
- Off-HubSpot apps - Integrated with HubSpot
API integration development
Connect everything to HubSpot
Your business runs on multiple systems. We make them talk to HubSpot like they were built together.
Integration capabilities:
- ERP systems - SAP, Oracle, NetSuite, Dynamics
- Legacy databases - SQL Server, MySQL, PostgreSQL
- Industry platforms - MLS, EMR, POS systems
- Financial systems - QuickBooks, Stripe, custom billing
- Communication tools - Twilio, Slack, Teams, Zoom
- Analytics platforms - Tableau, Google Analytics, custom dashboards
Our integration approach:
- Data mapping - Define what syncs where
- Conflict resolution - Handle discrepancies
- Error handling - Graceful failure recovery
- Performance optimization - Minimal latency
- Security first - Encrypted, compliant, secure
Custom HubDB applications
Dynamic content beyond HubSpot's limits
HubDB is HubSpot's hidden superpower—when you know how to use it. We build sophisticated applications that leverage HubDB for dynamic, scalable solutions.
What we build with HubDB:
- Resource Libraries - Searchable, filterable content
- Store Locators - Geographic search and mapping
- Product Catalogs - Dynamic inventory displays
- Event Systems - Registration and management
- Member Directories - Searchable databases
- Knowledge Bases - Intelligent content delivery
- Pricing Calculators - Complex logic, simple UX
Workflow & automation extensions
When native automation isn't enough
Sometimes HubSpot's workflows can't handle your business logic. We extend them with custom code that makes complex processes simple.
Custom automation examples:
- Complex branching logic - Beyond if/then/else
- External data validation - Check against outside sources
- Advanced calculations - Pricing, commissions, scoring
- Multi-object operations - Update related records intelligently
- Time-based complexity - Business hours, holidays, zones
- Approval workflows - Multi-level, conditional routing
- Batch processing - Handle thousands efficiently
Custom portal development
Branded experiences within HubSpot
Need a customer portal, partner gateway, or member area? We build custom portals that feel native to your brand while leveraging HubSpot's power.
Portal capabilities:
- Self-service centers - Let customers help themselves
- Partner dashboards - Branded co-marketing tools
- Learning platforms - Course delivery and tracking
- Community forums - Engagement and support
- Resource centers - Gated content management
- Account management - Customer data access
- Ordering systems - B2B/B2C commerce
Why agile for custom development:
- Iterative delivery - See progress weekly, not monthly
- Flexible scope - Adapt as you learn
- Risk mitigation - Fail fast, succeed faster
- Continuous testing - Catch issues early
- User feedback - Build what actually works
What gets built:
- Single-purpose applications
- Basic integrations
- Simple workflow extensions
- Custom calculators
- Data migration tools
Example projects:
- Configurator embedded in website
- Custom quote generation tool
- Basic ERP integration
- Industry-specific forms
Development timeline:
- Month 1: Architecture and planning
- Month 2-3: Core development
- Month 4: Testing and refinement
- Month 5-6: Optimization and training
Platform integration.
Perfect for: Connecting systems
Monthly investment: $10,000-15,000/month
Typical engagement: 6-9 months
Story points: 50-75 per month
Total range: $60,000-135,0000
What gets built:
- Multi-system integrations
- Bi-directional data sync
- Complex workflow automation
- Custom reporting dashboards
- API orchestration layer
Example projects:
- ERP + HubSpot real-time sync
- Multi-location inventory management
- Custom billing integration
- Compliance reporting systems
Integration phases:
- Months 1-2: System analysis and mapping
- Months 3-5: Core integration build
- Months 6-7: Testing and error handling
- Months 8-9: Optimization and scaling
Enterprise custom platform.
Perfect for: Unique business models
Monthly investment: $20,000-35,000/month
Typical engagement: 12-18 months
Story points: 100-175 per month
Total range: $240,000-630,000
What gets built:
- Complete custom platforms
- Industry-specific solutions
- Multi-tenant architectures
- Advanced analytics systems
- AI-enhanced applications
Example projects:
- Franchise management systems
- Regulatory compliance platforms
- Custom marketplace solutions
- Industry-disrupting tools
Enterprise timeline:
- Months 1-3: Architecture and planning
- Months 4-8: Core platform development
- Months 9-12: Feature expansion
- Months 13-18: Scale and optimization
Phase 1: Discovery & architecture (month 1)
We don't code until we understand
Every custom solution starts with deep discovery:
- Business process mapping - How things really work
- Technical requirements - What must integrate
- User story development - Who uses it and how
- Architecture planning - Scalable foundation design
- Risk sssessment - What could go wrong
- Security planning - Compliance and protection
Deliverable: Complete technical specification
Phase 2: Prototype development (month 2)
Prove the concept before full build
We build a working prototype to validate approach:
- Core cunctionality - The must-haves
- API connections - Verify integrations work
- User interface - Validate UX assumptions
- Performance testing - Ensure scale
- Security validation - Confirm compliance
Deliverable: Working prototype for feedback
Phase 3: Production build (months 3-5)
Engineering excellence
Now we build the full solution:
- Incremental delivery - See progress weekly
- Code reviews - Quality at every step
- Documentation - Maintainable systems
- Testing suite - Automated quality assurance
- User training - Adoption from day one
Deliverable: Production-ready solution
Phase 4: Optimization (ongoing)
Launch is just the beginning
Your custom solution improves monthly:
- Performance monitoring - Track everything
- User feedback - Continuous improvement
- Feature additions - Evolve with needs
- Scale optimization - Grow without breaking
- Security updates - Stay protected
Deliverable: Monthly enhancements
Music industry reporting platform
Challenge: Manual chart reporting taking days
Solution: Automated reporting system
Investment: 9-month platform integration
What we built:
- Real-time data collection from multiple sources
- Automated chart generation
- Industry-standard reporting format
- Distribution to stakeholders
- Historical tracking and trends
Results:
- Industry-leading solution
- 95% time reduction
- Zero errors in 5 years
- Became industry standard
"The system that 30dps designed has performed flawlessly, and is now regarded as the leader in the industry."
—Jim, Marketing Director
Real estate MLS integration
Challenge: No connection between MLS and HubSpot
Solution: Custom sync with local MLS properties
Investment: 6-month platform integration
What we built:
- Custom theme for real estate
- Automated listing updates via API with MLS
- Custom module for exclusive listings
- Showing scheduling automation
Impact:
- 3x faster lead response
- 67% reduction in admin time
- Perfect data accuracy
"30dps not only built us a beautiful HubSpot website, but developed a custom integration with the PPAR MLS."
—Janelle, Partner/Owner
Frontend technologies
- JavaScript- Modern, maintainable
- React/Vue - Dynamic interfaces
- HubL - HubSpot's templating language
- CSS/SCSS - Pixel-perfect design
- WebComponents - Reusable elements
Backend technologies
- PHP - pragmatic and battle-tested powering 75% of websites
- ColdFusion - Specialized development or existing infrastructure
- Serverless - HubSpot Serverless functions, AWS Lambda, Vercel
- Microservices - Scalable architecture
Database & storage
- HubDB - HubSpot's native database
- MySQL/MariaDB - Lightweight relational database
- MSSQL - Scalable relational database
- S3 - File storage
Integration protocols
- REST APIs - Standard communication
- GraphQL - Efficient queries
- Webhooks - Real-time events
- WebSockets - Live connections
- OAuth 2.0 - Secure authentication
Common custom development projects:
Problems we've solved countless times
"We need a customer portal" → Self-service centers with HubSpot data
"Our pricing is too complex for HubSpot" → Custom calculators with approval workflows
"We have industry-specific requirements" → Compliant solutions for regulated industries
"Our old system has 10 years of data" → Migration with zero data loss
"We need real-time inventory sync" → Bi-directional integration with dynamic updates
"Multiple (international) locations need distinct content and access" → Multi-location architecture with permissions
"Our reports need specific metrics" → Custom dashboards pulling from anywhere
"We want to disrupt our industry" → Innovation that becomes competitive advantage
Common failure points:
Why projects fail
- Unclear requirements
- Scope creep
- Poor architecture
- No user adoption
- Can't scale
- Security vulnerabilities
- Maintenance nightmare
Our development principles:
How we ensure projects succeed
- Agile development - Project tasks agreed to each month. No change orders.
- Simplicity first - Complex problems, elegant solutions
- User-centric - Build for who uses it
- Future-proof - Scalable from day one
- Maintainable - Anyone can understand it
- Secure - Protected by design
FAQ about custom development.
Q: How is this different from HubSpot's Operations Hub? Operations Hub provides powerful tools, but some businesses need capabilities beyond what's possible with native features. We build what Operations Hub can't.
Q: Will custom solutions break when HubSpot updates? No. We follow HubSpot's best practices and use stable APIs. Our solutions are built to last and adapt to platform changes.
Q: Can we maintain this ourselves later? Yes. We provide ample documentation and training. However, most clients prefer our ongoing optimization through monthly Story Points.
Q: How do you handle intellectual property? You own everything we build for you. Full source code, documentation, and rights transfer to you.
Q: Can you work with our internal developers? Absolutely. We often collaborate with internal teams, handling architecture and complex integrations while they maintain day-to-day operations.
Is custom development right for you?
Quick assessment
You NEED custom development if:
- HubSpot's native features limit your business model
- You're using 3+ tools that should talk to each other
- Manual processes are killing productivity
- You have industry-specific requirements
- Competitive advantage requires unique capabilities
You're READY for custom development if:
- You have clear business processes
- Budget of $5K+/month is available
- Leadership supports innovation
- You're willing to iterate and improve
- ROI matters more than cost
The build process starts here.
Three ways to begin your custom project:
- Technical consultation– Free 30-minute call with technician
- Discuss your challenge
- Explore possible solutions
- Get ballpark investment [Schedule tech talk →]
- Feasibility study– Detailed analysis of your needs
- Technical architecture proposal
- Story Point estimation
- ROI projections [Request study →]
- Prototype sprint – Build proof-of-concept first
- 1-month engagement
- Working prototype
- Full project roadmap [Start prototype →]
Technical excellence
- 20+ years coding experience
- Published app developers
- Full-stack capabilities
- Security-first approach
Business acumen
- We understand business, not just code
- ROI-focused development
- Industry-specific experience
- Strategic partnership approach
Delivery model
- Agile methodology
- Monthly Story Points
- Continuous optimization
- 100% US-based team
Ready to build something amazing?
Let's turn "impossible" into "implemented."
Stop accepting HubSpot's limitations. Start building your competitive advantage.
Direct line to technical team: 719-380-9996
"Every time I approached 30dps with a new idea (no matter how involved), they responded immediately with a 'Why not?' attitude and a detailed plan."
— Jay K. , business owner
Our promise:
"We don't just write code. We architect solutions that transform how you do business. When HubSpot's limits become your limits, we remove them. Permanently."
— Jeff Thomas, Founder
Custom solutions. Monthly engagement. Continuous innovation. Compound advantage.