Social Media Automation: Not a Silver Bullet

[fa icon="calendar'] Nov 22, 2016 1:10:16 PM / by Nicole Flanigan posted in Marketing Automation, Social Media

[fa icon="comment"] 0 Comments

 Marketing automation is an awesome way to get things done without wasting a lot of time on small tasks. Any business consistently utilizing marketing automation is setting themselves up to achieve much more in a shorter span of time, including ad campaigns, email sends, prospect tracking, and of course, social media.

But wait a minute—isn’t the goal of social media to be personal? To tell people your story and allow them to take a closer, more personalized look into your business and the way it fits into the world?

Well, yeah… it is. There are so many social media automation tools, and they all do much the same thing, but should you even be using them? Good question.

  

Read More [fa icon="long-arrow-right"]

Why I Evangelize For HubSpot

[fa icon="calendar'] Nov 1, 2016 4:05:29 PM / by Jeff Thomas posted in Marketing Automation, HubSpot Partner

[fa icon="comment"] 0 Comments

Yesterday, a friend and colleague to whom I had long been singing the praises of HubSpot, finally made the leap. Immediately after taking the plunge he texted me and said "You're a great sales rep for them." I didn't hesitate to reply, "Ha! Well, it’s easy to 'sell' something if you believe in it!" Such a simple yet true statement.

Read More [fa icon="long-arrow-right"]

Not Your Daddy's Marketing Agency Model

[fa icon="calendar'] Oct 11, 2016 9:31:00 AM / by Jeff Thomas posted in Content Marketing, Marketing Today, Marketing Automation, Inbound Marketing

[fa icon="comment"] 0 Comments

The days of Mad Men—the golden years of the agency business—may be gone, but rocking someone's world with great creative and the smart use of technology make life in a boutique digital marketing agency equally as exciting, even if not quite so glamorous. And given the very changed world we live in today, the results are arguably more impressive. 

Read More [fa icon="long-arrow-right"]

A Guide to Digital Marketing Strategy (part 3 of 3)

[fa icon="calendar'] Sep 27, 2016 10:49:36 PM / by Jeff Thomas posted in Content Marketing, Marketing Automation, Web Design, Content Management Systems, Growth-Driven Design

[fa icon="comment"] 0 Comments

 092716_digital-marketing-strategy-prt3.png

While all of the components discussed thus far in this series are important elements to include in any digital marketing strategy, today's list includes some of the most critical.

Read More [fa icon="long-arrow-right"]

A Guide to Digital Marketing Strategy (part 1 of 3)

[fa icon="calendar'] Sep 22, 2016 8:09:24 PM / by Jeff Thomas posted in Content Marketing, Marketing Automation, Search Engine Optimization, SEO, Inbound Marketing

[fa icon="comment"] 0 Comments

Developing a powerful and effective digital strategy is increasingly critical for marketers today. Your strategy should define the specific goal, or goals, you expect to achieve with your digital marketing efforts. The key word here is "specific" because you want to be able to measure your success against those goals, and without specificity, you won't know how you're doing. Your strategy should also outline the specific tools and tactics you are going to use to accomplish your goals.

Read More [fa icon="long-arrow-right"]

Outbound Marketers Prioritize SEO Over Marketing Automation

[fa icon="calendar'] Sep 12, 2016 7:00:00 AM / by Jeff Thomas posted in Content Marketing, Marketing Automation, SEO, Blogging, Inbound Marketing, State of Inbound 2016

[fa icon="comment"] 0 Comments

HubSpot's annual research report of 4,500 marketers worldwide reveals a lot of good news for inbound marketing practitioners. Most notably, it once again shows that inbound marketing is growing in both prominence and effectiveness. Interestingly, those who self-identify as outbound marketers largely acknowledge many of the shortcomings that have led to the growth of inbound marketing. Only 17% of marketers say outbound practices (e.g. cold calling, TV/outdoor ads, trade shows, purchased lists) provide the highest quality leads for their sales team. But as outbound marketers begin to shift priorities to more inbound techniques, it is apparent that there is still a gap between outbound marketers' priorities and the priorities of accomplished inbound marketers. 

Read More [fa icon="long-arrow-right"]

Is Inbound Marketing Right for Non-Profits?

[fa icon="calendar'] Aug 23, 2016 10:15:00 AM / by Jeff Thomas posted in Content Marketing, Marketing Automation, Inbound Marketing

[fa icon="comment"] 0 Comments

Throughout our 26+ year history, we have had some great non-profit clients. The nature of these organizations is all over the place, including the following:

  • Christian ministries
  • Churches
  • Curriculum publishers
  • Book publishers
  • Relief organizations
  • Political action committees
  • Political parties
  • Senior housing
  • Mental health services

While all of these organizations have been a delight to work with, in recent years, those that have proven to be the most successful from a marketing perspective are the ones that have recognized the challenges that are surfacing as we shift from the information age to the age of experience. Inbound marketing, marketing automation, content marketing, and growth-driven design techniques are a perfect way to address those challenges.

A properly planned and executed inbound marketing strategy maximizes the return on every dollar spent on marketing and fundraising, while potentially improving the impact of the core services that support the organization's mission—making it ideal for most non-profit organizations.

Read More [fa icon="long-arrow-right"]

Inbound Marketing: It's Not For Everyone

[fa icon="calendar'] Aug 19, 2016 10:04:20 AM / by Jeff Thomas posted in Content Marketing, Marketing Automation, HubSpot Partner, Inbound Marketing

[fa icon="comment"] 0 Comments

Inbound marketing is certainly not for everyone. It is really only for those that are passionate about doing things differently than they've been done in the past—those that are committed to creating meaningful and lasting relationships with customers, not just saying whatever is necessary to close the sale. While almost all of us would agree that the former is superior to the latter, much of traditional marketing and advertising is solidly rooted in the latter.

Read More [fa icon="long-arrow-right"]

When It All Comes Together: It's a Beautiful Thing

[fa icon="calendar'] Aug 12, 2016 8:35:20 AM / by Jeff Thomas posted in Content Marketing, Conversion Optimization, Marketing Automation, Buyer Personas, Custom Apps, HubSpot Partner, Inbound Marketing, Social Media

[fa icon="comment"] 0 Comments

If you happen to be someone who has been, or is about to invest in, reading our blog (certainly a sign of keen insights and wisdom), you undoubtedly recognize that we talk a lot about buyer personas, inbound marketing, content marketing, conversion optimization, marketing automation, analytics tools, social media marketing, search engine optimization, custom application development, and growth-driven design. While each of these independently is an important tool for serious marketers today, when they are all employed in harmony, it is truly a beautiful thing.

Read More [fa icon="long-arrow-right"]

The Quick Scoop on 4 New HubSpot Features

[fa icon="calendar'] Apr 16, 2016 10:38:57 AM / by Jeff Thomas posted in Marketing Automation, HubSpot Partner

[fa icon="comment"] 0 Comments

041616_scoopOnFourHSFeatures.jpgOne of the many things we love about HubSpot here at 30dps is that it’s a company that is always looking to improve its product, and consequently it’s a marketing automation platform that is better, darn near every time you log in. OK, that’s an exaggeration, but you get my point.

Read More [fa icon="long-arrow-right"]

5 Signs You Need Marketing Automation NOW

[fa icon="calendar'] Apr 8, 2016 11:35:35 AM / by Jeff Thomas posted in Marketing Automation, HubSpot Partner

[fa icon="comment"] 2 Comments

040816_5_Signs_NOW.jpg

John walks out of the restaurant after having lunch with three of his friends. They’re all marketing managers or directors at companies nearby. He pauses before hopping into his car to head back to the office, thinking about their conversation. It covered a wide range of topics, but it’s funny how often the term “marketing automation” made it into the discussion.

Read More [fa icon="long-arrow-right"]

5 Tips for Humanizing Your Marketing Automation Efforts

[fa icon="calendar'] Apr 3, 2016 3:48:57 PM / by Jeff Thomas posted in Marketing Automation, HubSpot Partner

[fa icon="comment"] 0 Comments

While automation of any kind typically delivers a wealth of benefits including increased efficiency, greater consistency, and higher quality to name just a few, when paired with marketing, as in “marketing automation,” the term gives some people pause. Marketing is considered by many to be an “art,” as there are nuances to the practice that can only be mastered with much time and effort. Consequently, there can be some reluctance to introducing the science of automation to the process.

Read More [fa icon="long-arrow-right"]

11 Tips to Increase Sales Leads Without Mass Advertising or Cold-Calling

[fa icon="calendar'] Mar 25, 2016 3:19:26 PM / by Jeff Thomas posted in Content Marketing, Conversion Optimization, Customer Centric, Marketing Automation, Buyer Personas, Landing Page Strategy, Search Engine Optimization, HubSpot Partner, Inbound Marketing

[fa icon="comment"] 0 Comments

Generating qualified sales leads can be one of the most challenging jobs of any sales or executive team, and almost always the most important. Historically, filling the sales funnel required either a lot of cold-calling, or a lot of dollars spent on advertising, i.e. outbound marketing. That doesn't have to be the case today, as so much has changed with the way consumers buy. Today, with inbound marketing and content marketing, you can see a great return on investment, as inbound leads cost dramatically less than outbound leads. Here are eleven ideas on how to generate more leads with inbound marketing:

Read More [fa icon="long-arrow-right"]

But How Do You KNOW If/When Your Content is Working?

[fa icon="calendar'] Mar 9, 2016 12:16:02 PM / by Jeff Thomas posted in Content Marketing, Marketing Automation, HubSpot Partner, Inbound Marketing

[fa icon="comment"] 0 Comments

Content marketing is not a short-term, campaign-based tactic, but rather a long-term commitment to producing amazing content that is unique, powerful, and effective... and most importantly, meets the needs of your target audience. But precisely because it is a long-term strategy, measuring your success is very different than measuring the success of, say, a typical advertising campaign. So, how do you measure the success of your content marketing efforts?

Read More [fa icon="long-arrow-right"]

HubSpot and Customer-Centric Marketing: 5 Ways Marketing Automation Can Create Connection

[fa icon="calendar'] Jan 15, 2016 12:12:07 PM / by Jeff Thomas posted in Customer Centric, Marketing Today, Marketing Automation, HubSpot Partner

[fa icon="comment"] 0 Comments

Customer-centric, prospect-centric, persona-centric… All terms that, when applied to “marketing”, refer to an approach in which you are very tightly focused on a prospect’s wants and needs—both what those needs are, and how you can meet them. Now, marketers are all quick to say, “Of course we are customer-centric! All we think about is what our customers and prospects are looking for.” But that emotional (and often, defensive) reaction and the objective truth are sometimes quite far apart.

Read More [fa icon="long-arrow-right"]

CMS Then and Now: 5 Reasons It’s Time to Take a Second Look

[fa icon="calendar'] Nov 4, 2015 4:01:17 PM / by Jeff Thomas posted in Marketing Automation, Web Design, Search Engine Optimization, Content Management Systems

[fa icon="comment"] 0 Comments

The year is 2005. Mike, a marketing manager, is sitting at a conference table with some of his coworkers listening to a marketing agency talk about the recent website overhaul that has been completed for his company. When the conversation turns to maintaining the website, the agency rep looks to Mike about whether the company will want to implement a content management system (CMS) to help the marketing team keep the web pages updated—at a rather significant cost. Mike shoots a quick glance to Sara, his boss, and she gives a subtle shake of the head. “No thanks, we’ve got it,” he says.

Read More [fa icon="long-arrow-right"]

Tech Trend: New Data Indicates Top Marketers Have Marketing Automation Software in Common

[fa icon="calendar'] Oct 13, 2015 7:00:00 AM / by Jeff Thomas posted in Marketing Automation, Inbound Marketing

[fa icon="comment"] 0 Comments

HubSpot’s latest research, as published in their State of Inbound 2015 report, shows that top marketers use marketing automation software in some form or another. The results from almost 4,000 respondents, the majority of which were marketers who work for B2B small to medium-sized businesses (SMBs), revealed that the “main tool in top marketers’ arsenals is a platform for automating their team’s marketing efforts.”

Read More [fa icon="long-arrow-right"]

Best Way to Select a Marketing Agency

[fa icon="calendar'] Oct 5, 2015 9:38:53 PM / by Jeff Thomas posted in Content Marketing, Conversion Optimization, Marketing Today, Marketing Automation, Marketing & Advertising Agencies

[fa icon="comment"] 0 Comments

Okay, in the name of full disclosure, I'm going to say that the following steps are not only the best way to select a marketing and advertising agency, they are also the direct way to our front door. Having said that, any CEO, business owner, CMO, or VP or Director of Marketing is bound to find this list helpful, especially if you have limited experience in working with an agency.

Read More [fa icon="long-arrow-right"]

10 Benefits of Choosing a Boutique Marketing Agency

[fa icon="calendar'] Sep 24, 2015 7:21:00 PM / by Jeff Thomas posted in Marketing Today, Marketing Automation, Marketing & Advertising Agencies

[fa icon="comment"] 0 Comments

We are sometimes asked "What type of agency are you?" It's always a bit of an awkward moment, because often the person asking the question is not all that familiar with terms like "full-service marketing and advertising agency" or "digital marketing agency" or "inbound marketing agency." Sometimes all they "know" about marketing and advertising agencies is what was reflected in Mad Men. Still, there are others that have a real sense of the attributes that differentiate agencies, and may even have a strong preference for one over another. Because 30dps has been a boutique agency that has constantly evolved, the way we label ourselves has also changed through our 25 years. For example, multimedia & web design firm, new media marketing agency, full-service marketing and advertising agency, inbound customer experience agency, just to name a few. 

Read More [fa icon="long-arrow-right"]

Don’t Leave ‘Em Hanging! Content Consistency is Key.

[fa icon="calendar'] Sep 18, 2015 11:07:00 AM / by Jeff Thomas posted in Content Marketing, Marketing Automation, HubSpot Partner

[fa icon="comment"] 0 Comments

Your company has been asked to answer an RFP (request for proposal) and the deadline is this Friday. You wouldn’t consider for a minute dragging your feet and submitting your response early next week. A prospect has asked you to provide them an onsite demo of your product tomorrow. Gonna skip the meeting and go play golf? I didn’t think so. Then why is it that the content creation project you’ve asked to contribute to keeps getting pushed to the back burner?

Read More [fa icon="long-arrow-right"]
Subscribe to our Blog

Conveniently Receive Blog Updates via Email