Marketing automation is an awesome way to get things done without wasting a lot of time on small tasks. Any business consistently utilizing marketing automation is setting themselves up to achieve much more in a shorter span of time, including ad campaigns, email sends, prospect tracking, and of course, social media.
But wait a minute—isn’t the goal of social media to be personal? To tell people your story and allow them to take a closer, more personalized look into your business and the way it fits into the world?
Well, yeah… it is. There are so many social media automation tools, and they all do much the same thing, but should you even be using them? Good question.