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Marketing Automation: 6 Ways it Improves Customer Retention

[fa icon="calendar'] Oct 31, 2018 1:42:38 PM / by Jeff Thomas posted in Marketing Automation, customer retention

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It’s been said that the easiest way to gain a new customer is to keep an existing one. Put numerically, experts will tell you that it costs five to seven times more to land a new account than it does to retain one you already have. This isn’t to say that you should abandon your prospecting and focus exclusively on making your existing customers happy—you’ve got to keep bringing in new business to succeed.

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