I am often asked, "Why 30dps?" Or, "What is 30dps?" My short answer is always the same, i.e. "It's the speed of dreams!" I've had a multitude of varying responses to that, but my all time favorite was "Oh, that's right! I remember reading that somewhere!" Now I have no doubt that this well-meaning person actually did recall reading or hearing something about dreams, or the rate at which dreams float by in our sleep, but honestly, 30 dreams per second is not rooted in science; rather, its origins were quite unique.
We are often called upon by our clients to help them with branding. And occasionally, we are also asked to help with naming or renaming their company or product line. It is always an interesting and sometimes difficult process to come up with a new name, but none have been more challenging than when we decided that we needed to rebrand and rename ourselves. Our original name was a real mouthful, i.e. Learning Systems Consultants, Inc., and reflective of our roots in instructional technology. As the agency continued to evolve, and as digital marketing become our focus, the old name was simply more of a burden than a benefit to us. So we decided it was time to come up with something new, creative, descriptive, memorable, and hopefully, thought-provoking. Unfortunately, it proved to be a tall order.