Fulfilling Dreams at 30 Dreams Per Second

[fa icon="calendar'] Dec 2, 2016 12:24:09 PM / by Jeff Thomas posted in Branding & Messaging, HubSpot Partner, Inbound Marketing

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I am often asked, "Why 30dps?" Or, "What is 30dps?" My short answer is always the same, i.e. "It's the speed of dreams!" I've had a multitude of varying responses to that, but my all time favorite was "Oh, that's right! I remember reading that somewhere!" Now I have no doubt that this well-meaning person actually did recall reading or hearing something about dreams, or the rate at which dreams float by in our sleep, but honestly, 30 dreams per second is not rooted in science; rather, its origins were quite unique.

We are often called upon by our clients to help them with branding. And occasionally, we are also asked to help with naming or renaming their company or product line. It is always an interesting and sometimes difficult process to come up with a new name, but none have been more challenging than when we decided that we needed to rebrand and rename ourselves. Our original name was a real mouthful, i.e. Learning Systems Consultants, Inc., and reflective of our roots in instructional technology. As the agency continued to evolve, and as digital marketing become our focus, the old name was simply more of a burden than a benefit to us. So we decided it was time to come up with something new, creative, descriptive, memorable, and hopefully, thought-provoking. Unfortunately, it proved to be a tall order.

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Content Marketing 101: The Verbal Side of Branding

[fa icon="calendar'] Oct 5, 2016 5:29:43 PM / by Jeff Thomas posted in Branding & Messaging

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When you mention “branding” people tend to picture an organization’s logo or color scheme—its graphic identity. However, your messaging standards or messaging platform is just as important when it comes to helping your products and services stand out from the crowd. In today’s chaotic digital world, if your message isn’t clear and consistent, you run the risk that your time-strapped target audience either won’t see it or will actively filter it out.

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Award-Winning Infographics and the Benefits of Getting Visual

[fa icon="calendar'] Dec 9, 2015 9:51:22 AM / by Jeff Thomas posted in Content Marketing, Branding & Messaging, Get Creative, Branded Content, Storytelling

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Awhile back, I blogged about some tips for ensuring that your infographics are great. The folks at the Wall Street Journal surely followed my advice and used all eight of them when they won Gold for Data Visualization in the annual Kantar Information is Beautiful Awards 2015. (OK, they may have known about these tips even before I blogged about them.)

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Killer B’s: Ban Buzzwords for Better Content Communication

[fa icon="calendar'] Oct 3, 2015 7:00:00 AM / by Jeff Thomas posted in Content Marketing, Branding & Messaging, Get Creative, Marketing Today, Blogging

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When you get to the office today, don’t forget to push the envelope toward a paradigm shift that will serve as a disruptive sea change that produces alignment with your exit strategy.

If you’re a businessperson, that’s got to make you chuckle a little bit. Or if you use those terms often, it may make you blush. (Stick with this post; there’s a hilarious video at the end.)

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Don't Let Your Branding Become a Snoozefest—6 Signs You Need a Refresh

[fa icon="calendar'] Sep 2, 2015 4:01:00 PM / by Jeff Thomas posted in Branding & Messaging, Marketing Today

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You can remember it as if it happened yesterday, even though it was nine years ago. You and the other members of the marketing and management teams stood around a conference table staring down at printouts of the five finalists from which you would choose the logo and color palette for your newly-formed company.

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Branding: What Your Color Palette Says About You

[fa icon="calendar'] Aug 22, 2015 6:41:00 PM / by Jeff Thomas posted in Branding & Messaging, Customer Centric

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What if McDonald’s had chosen to put a gray M on a brown background instead of going with “golden arches” on red? How about if the Denver Broncos picked pink and yellow rather than orange and blue? (We work with companies nationwide, but we’re based in Colorado Springs. If you don’t share it, please forgive our Bronco Pride!)

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8 Keys to Better Branding

[fa icon="calendar'] Aug 17, 2015 3:30:00 PM / by Jeff Thomas posted in Branding & Messaging

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Whether you are a startup looking to define your brand or a well-established company wanting to breathe new life into yours, there are a number of key aspects to keep in mind. All too often, businesses settle for logos, color palettes, taglines, and other branding elements that simply look “pretty good” or read “pretty well.”

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Crisis Communication: The Most Meaningful Marketing We've Ever Done

[fa icon="calendar'] Jul 16, 2015 11:57:00 AM / by Jeff Thomas posted in Content Marketing, Branding & Messaging, Web Design

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While we’re proud of the work we do for all of our clients, a few years ago we had an opportunity to do some “marketing” that had an especially important impact. I write about it now not to focus any attention on our efforts, but rather to point out the power (and the satisfaction) of bringing skills previously used exclusively for business purposes to bear on crisis communication.

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Why the Founder of a Billion Dollar Company Hates Marketing

[fa icon="calendar'] May 30, 2015 8:00:00 AM / by Jeff Thomas posted in Branding & Messaging, Customer Centric, Marketing Today

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This entrepreneur (a real person, but we'll respectfully withhold his true identity since we didn't ask permission to use his name) expects his blossoming company to reach a billion dollars this year. He has offices that serve every area of the globe, and products that are highly regarded by customers and industry experts alike. Surely print, TV, and radio campaigns have played a huge role in the company’s success, right? 

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5 Steps to Creating an Amazing Inbound Customer Experience

[fa icon="calendar'] May 24, 2015 2:56:00 PM / by Jeff Thomas posted in Content Marketing, Branding & Messaging, Inbound Customer Experience, Marketing Today, Buyer Personas, Web Design, Custom Apps

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We often talk about the inbound customer experience and our passion for helping others make them amazing. Here are five steps you can take that will have a substantial impact on the quality of interaction someone has with your brand online.

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Content Creation: Collaboration is Key

[fa icon="calendar'] May 6, 2015 11:01:00 AM / by Jeff Thomas posted in Content Marketing, Branding & Messaging, Branded Content

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Is there anyone who knows your business and your company better than you do? If your answer is “Yes,” you should probably consider getting into another line of business. But that’s highly unlikely. The fact is, you are the world’s foremost expert on how, when, why, and where you do what you do. You understand your product or service, your clients, your target market and your competitive advantage better than anyone.

So when it comes to creating marketing content that your audience will find meaningful and engaging, your involvement and expertise are critically important. Any agency should work alongside you in the production of your content creation projects. At 30dps, we’re big believers in the power of collaboration to produce exceptional results.

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Buttered Popcorn. Salted Caramel. Branded Content. You Get the Picture.

[fa icon="calendar'] Apr 22, 2015 1:53:00 PM / by Jeff Thomas posted in Content Marketing, Branding & Messaging, Branded Content

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As we all know, there are certain things that have value on their own but serve as powerful, mutual catalysts when combined. Such is the case with branding and content. But to avoid any risk that "branded content” might be interpreted as how satisfied you are with the seared rear end of a cow, let’s start with some definitions.

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Customer: "Just the Facts, Ma'am!"

[fa icon="calendar'] Feb 13, 2015 2:42:00 PM / by Jeff Thomas posted in Branding & Messaging

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In the "good old days" of marketing and advertising, copywriters were compelled to constantly herald the merits of their products to customers with increasingly flowery and dramatic terms. Words like:

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