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Your Email List Is Crumbling. Here’s How to Fix It

[fa icon="calendar'] Jul 20, 2018 4:20:40 PM / by Jeff Thomas posted in Email Marketing

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First, to address the elephant in the room: yes, email still works! With all the new communication channels and platforms available, every year a handful of “gurus” declare email marketing dead. Soon thereafter, actual marketers who are “in the trenches” doing the work chime in to report that they are still seeing results ranging from good to excellent with their email campaigns. This year is no different, and our clients are using email quite effectively.

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How to Make Your Email Signature Your Secret Weapon

[fa icon="calendar'] Oct 24, 2017 2:30:59 PM / by Jeff Thomas posted in Email Marketing

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It just seems to be human nature that even if someone isn’t engaged by the content of an email, they will often scroll down to the signature block to see who it is from. They’re just looking for a name and title, but while you have their attention, it’s a great time to take a second shot at connecting with them. By adding a little teaser to your signature area, you may just get them to click.

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Are Your Emails Engaging or Alienating Your Prospects? 7 Tips for Greater Email Success.

[fa icon="calendar'] Jun 5, 2017 11:49:02 AM / by Jeff Thomas posted in Email Marketing

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“Email marketing” — meaning relentlessly blasting your prospects in the hope of getting a few lukewarm leads — has gone the way of the dinosaur. Email, however, is still a necessary and powerful tool when it comes to connecting with your target market. That said, there is a right way and a wrong way to use it. If you want to leverage email to attract and engage your prospects as opposed to irritating and alienating them, there are certain rules to follow.

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The Art of a High-Converting Email Campaign

[fa icon="calendar'] Oct 29, 2016 11:53:34 AM / by Eileen Hogan posted in Email Marketing

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I didn’t get your typical start in marketing. Believe or not, this content creator was originally seeking a BFA in illustration. But, like many fledgling college students, based on the input of a couple very pragmatic parents, I decided to switch my major to advertising; the best decision I have ever made. 

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