Social media marketing is a powerful strategy for getting more name recognition and increasing your market share. One of the beauties of this medium is how easy it is to publish a post or an update. However, for that reason many organizations figure they can connect with their audience whenever they can carve out a few minutes to draft a post. The truth is, it not only matters what you say to your audience, but when you say it.
As I’ve stated many times in the past, we’re huge fans of the HubSpot marketing automation platform at 30dps. And… full disclosure here… we’ve taken that love for HubSpot to the point of becoming a Certified Agency Partner. One of the reasons we’ve done that is that the system has a ton of powerful tools that are all available from a single interface. When it comes to social media marketing, HubSpot’s Social Monitoring tool is one of our favorites.
Most companies today have some form of social media strategy. For your organization, social media might be a key component of your marketing plan (as it should be!), or you might simply write a blog post every few months and tweet once a week. In either case, there are always ways to improve the depth of the connection you have with your prospects and customers. As one of the top HubSpot agencies in Colorado, the first piece of advice we give to our clients is to use HubSpot to increase the efficiency and effectiveness of their social media strategy. From there, there are a number of ways to fine-tune your use of social media.
It goes without saying that social media marketing can provide tremendous benefits for any organization, but I’ll say it anyway! As one of the top HubSpot agencies in Colorado, we advise our clients nationwide to take advantage of the sales-boosting prospect engagement that you can derive from Facebook, Twitter, LinkedIn, and other social media platforms. And when they do, we point out that the social media reports in HubSpot are a great way to analyze the effectiveness of your social media outreach so you can continually evolve your strategy for ever-better results.
It's true that social media continues to be an asset to marketers every day. Current trends project social media to be viable for marketers for an indefinite period of time. Let's face the facts, social media isn't going anywhere, and if you're not utilizing social, you are not maximizing your potential gain. It's time to get on board and start creating effective marketing campaigns.
Every once in a while we are approached by someone who actually says something like, "I'm really not into all of this social media jazz, but I know we probably need to start doing more of it. So we've been thinking... can you help us develop a [fill in the blank] that will go viral?" To which, I of course, always respond with, "Why of course! We'll get right on that!"
As the year comes slowly to a close, it's important to reflect on our year and work hard to learn from our marketing mistakes. Everyone wants to kick off the new year with a good, solid strategy, and IF this is your goal, you have to really look at the fundamentals of your inbound marketing plan. Aside from making sure you have stellar content, you should also take an in depth look at your social media presence.
Social media is one of the most difficult aspects of marketing in general due largely to the fact that it's an ever evolving beast in and of itself. Everybody makes mistakes on social media. It's part of life! Here are the six largest blunders that many involved with social media marketing are making regularly and what you can do about it.
Marketing automation is an awesome way to get things done without wasting a lot of time on small tasks. Any business consistently utilizing marketing automation is setting themselves up to achieve much more in a shorter span of time, including ad campaigns, email sends, prospect tracking, and of course, social media.
But wait a minute—isn’t the goal of social media to be personal? To tell people your story and allow them to take a closer, more personalized look into your business and the way it fits into the world?
Well, yeah… it is. There are so many social media automation tools, and they all do much the same thing, but should you even be using them? Good question.
Everyone knows to some extent that social media ought to be a part of any marketing strategy, but many people think that it doesn't apply to them, or that they're doing so well they don't necessarily need to engage in it. This is really a risky way of thinking. Why are companies content to merely plug along rather than striving to exceed expectations? Is it a time management problem? A problem surrounding the hows and whys of reaching their unique target niche?
Some seem to think that only start-ups and small businesses (or huge brands) can benefit substantially from active engagement in social media. Having a social media presence helps define your brand where more people than ever before can learn about you and engage. Whether your business is B2B or B2C, it's important to look at the rationale behind the necessity of having a social media presence.
If you happen to be someone who has been, or is about to invest in, reading our blog (certainly a sign of keen insights and wisdom), you undoubtedly recognize that we talk a lot about buyer personas, inbound marketing, content marketing, conversion optimization, marketing automation, analytics tools, social media marketing, search engine optimization, custom application development, and growth-driven design. While each of these independently is an important tool for serious marketers today, when they are all employed in harmony, it is truly a beautiful thing.
If you think Instagram is only for people who want to share photos of their vacation to Mexico or their pet’s latest antics, you need to take a second look. Companies are having tremendous success connecting with their target personas through this powerfully-visual medium. Yes, the Instagram demographic does skew toward the 18–34 year old crowd, but: (1) if that’s your target, bingo! and (2) technology tends to find favor with younger age groups first, but middle-aged and older folks inevitably follow.
Ah, the holidays! Parties, potlucks, charitable events… There’s no better time of year to give your customers and prospects a look inside your organization. But, of course, not everything that takes place now—or throughout the year—is appropriate for posting. That video of your VP of Sales singing karaoke after he’s had one too many glasses of wine at the holiday dinner may seem like great social media material in the moment. However, the next day you might realize that it has cast that person, and your organization, in a negative light.