If you happen to be someone who has been, or is about to invest in, reading our blog (certainly a sign of keen insights and wisdom), you undoubtedly recognize that we talk a lot about buyer personas, inbound marketing, content marketing, conversion optimization, marketing automation, analytics tools, social media marketing, search engine optimization, custom application development, and growth-driven design. While each of these independently is an important tool for serious marketers today, when they are all employed in harmony, it is truly a beautiful thing.
Content has been a focus of our business for over a quarter of a century—long before we became focused on content marketing. Having developed websites for over 20 years, we have constantly challenged ourselves to hone our skills; not only in design and the technical aspects of development, but also in optimizing performance and search engine presence. We have been doing search engine advertising for 15 years, and have increasingly seen the merits of social media marketing and advertising. In the last few years, we have become huge advocates of marketing automation. Too often, however, we have employed these techniques for our clients, not as part of a cohesive whole, but as independent initiatives that were designed to add value.
While some of these tools and techniques are more valuable in isolation than others, over the last couple of years, we have had the pleasure of helping clients implement all of these things as part of a more comprehensive, long-term marketing strategy... and the results are extraordinarily impressive. With this comprehensive approach, we have seen dramatic increases in search engine rankings, traffic, engagement, leads, and yes... sales!
Marketing automation tools (like HubSpot) are a great platform from which to build a comprehensive inbound marketing strategy. When a website is designed using the insights of buyer personas; when it is developed using growth-driven design techniques so that it is constantly improved; when its content is continually refreshed with the very information customers are craving; when social media marketing is smartly and consistently employed to help distribute and promote the content; when custom applications are built to differentiate the business; and when analytics are used to measure and improve everything in the system, several beautiful things can happen:
- improved search engine rankings
- improved social engagement
- increased number of leads
- increased conversion rates
- improved customer satisfaction
- increased customer retention
- increased employee morale
- improved return on investment (ROI)
- increased sales
We've been proud to serve clients throughout Colorado and around the country, and we have few regrets. But having seen the merits of implementing a comprehensive inbound marketing strategy, it is almost painful to consider going back to the traditional approach of website design, and the piecemeal method of marketing.
If you would like to discuss with us what a beautiful thing a comprehensive inbound marketing strategy can be for you, please don't hesitate. Contact us today!