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5 Reasons for Marketers to Not Look At Analytics

[fa icon="calendar'] Aug 17, 2016 10:57:48 AM / by Jeff Thomas posted in analytics, Website Metrics

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I'm amazed that there are still marketers out there that don't have a screen full of metrics in front of them virtually every day. As recently as 10 years ago I would have had some compassion for this oversight, but today, it occurs to me that there can only be a handful of reasons why any marketer doesn't stay glued to their analytics. If you are one of the holdout marketers that is not measuring your effectiveness, it is probably for one of the following reasons:

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