As a marketing pro, you are probably pretty resourceful and self-sufficient. Rebuilding a damaged tradeshow booth with duct tape, sticky notes, and paperclips just minutes before the convention hall doors open? Yeah, you did that. Helping the sales team when they are in a bind by putting together in only 90 minutes a 75-slide presentation deck that would take most normal people days? No sweat.
Now your company is thinking about implementing the HubSpot marketing automation platform to take your inbound marketing efforts to the next level. While you’ve heard that the system is very robust and that you’ll get the most out of your investment by seeking some guidance on getting it up, running, and optimized; you’re nevertheless thinking, “I got this.” Like all complex software applications, there's a learning curve. But the learning curve is just the tip of the iceberg of the challenges you're likely to encounter. Because HubSpot is so comprehensive and feature-rich, you might want to consider a HubSpot Partner Agency to not only expedite your return on investment, but to give you a leg up on your competition by taking full advantage of this dynamic platform.
While HubSpot is a very powerful and flexible system that is also very easy-to-use once you’ve gotten the hang of it, it can certainly seem a little bewildering when you first sit down in front of it. You may find that your eagerness and excitement quickly turns to overload and angst. That’s why it’s wise to consider engaging a HubSpot Partner Agency to assist you with your transition.
In particular, here are five areas where a firm’s expertise in HubSpot and inbound marketing can really decrease the length of time it takes to see results, and help you take full advantage of your new platform.
Even if you have a skilled designer or designers on your team, an agency’s designer works with HubSpot every day and has a fully loaded bag of tricks when it comes to creating eye-catching, high-converting sites using the interface. And if you're not an expert with HTML/CSS, you are likely to have difficulty implementing the design your designers had in mind.
You'll be hard-pressed to find a product that can touch HubSpot when it comes to creating, presenting, and managing content to attract and retain a loyal audience. But, as a marketer, your challenge is going to be creating a steady stream of quality material... and that can be tough to do on top of all your other tasks and responsibilities.
As with the other content management tools for creating website pages and landing pages, HubSpot enables you to create dynamic emails and even perform A/B testing. But you are likely to find that you can do it all more quickly and more effectively with an agency’s assistance, because they will have the experience to implement elegant and effective designs with the help of CSS, and with insights into what converts best.
Analysis of metrics and constant improvement
HubSpot truly excels at helping you analyze the effectiveness of your marketing efforts and even provides insights into how to continually refine them. But staying on top of all the valuable data the system generates can be challenging, especially when you’re a newbie. An agency that is intimately familiar with the built-in analytics and tools can help maximize your return on investment.
As a social media “command center,” HubSpot lets you manage everything from publishing, to interactions with your followers, to monitoring your stream. But, here again, there is so much you can do with the system that you may find it advantageous to get start-up help from a HubSpot Partner Agency. Consistency is important when it comes to benefiting fully from social media, and a Partner Agency might be able to ensure this happens by providing ongoing social media management.
Your (Better) Bottom Line
Sometimes the thinking that “If you want something done right…” is just wrong. like we have here at 30dps can help you maximize the impact of your new system. Are you considering taking advantage of all that marketing automation has to offer? If so, please give us a call. We would love to share our insights on HubSpot with you.