Now that you’ve gone through the process of creating your buyer personas, what now? How do you determine what leads are associated with each persona so that you can better serve them appropriate and capitalize on the buyer personas? How do you know which persona a contact most relates to? I sought out these same questions when I first started creating form fields to identify personas. Doing a quick google search, I could find plenty of information on how to create personas, how to create form fields in HubSpot, and the importance of identifying which persona your leads fall under. I was not, however, able to find any information on what kinds of questions to ask to qualify leads for a specific persona. Since then, I have figured out how to tackle persona form field questions and now it’s time to share what I’ve learned.