We are sometimes asked "What type of agency are you?" It's always a bit of an awkward moment, because often the person asking the question is not all that familiar with terms like "full-service marketing and advertising agency" or "digital marketing agency" or "inbound marketing agency." Sometimes all they "know" about marketing and advertising agencies is what was reflected in Mad Men. Still, there are others that have a real sense of the attributes that differentiate agencies, and may even have a strong preference for one over another. Because 30dps has been a boutique agency that has constantly evolved, the way we label ourselves has also changed through our 25 years. For example, multimedia & web design firm, new media marketing agency, full-service marketing and advertising agency, inbound customer experience agency, just to name a few.