Niche Content Marketing and Great Tech Rocked Our World

[fa icon="calendar'] Feb 1, 2017 3:32:20 PM / by Jeff Thomas posted in Content Marketing, HubSpot Partner, Marketing & Advertising Agencies

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While I wasn't watching, something wonderful happened at 30dps—we went from being a local marketing and advertising agency/web design firm here in Colorado Springs, to being a national boutique marketing agency that specializes in inbound and content marketing, growth-driven website design, and HubSpot integration. While we still serve an occasional client here in Colorado Springs (and count ourselves fortunate to do so), increasingly our clients are in the Denver/Boulder area and cities all across the country.

I love people, so I'm still a sucker for face-to-face meetings. But the truth of the matter is that with tools like GoToMeeting and Webex, you can still have a lot of the personal touch you enjoy about meeting in person with your long-distance customers. With the convenience and reduction in cost associated with virtual meetings, they have become a very compelling way to conduct daily business. I have worried in the past that we might lose the human connection that comes from the face-to-face. But with an occasional use of video conferencing, we seem to maintain the personal, high-touch relationships that we so much believe in, and seem to lose very little in the process.

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In-House vs. Agency: My Completely Biased Perspective

[fa icon="calendar'] Apr 11, 2016 12:19:43 PM / by Jeff Thomas posted in Marketing Today, Marketing & Advertising Agencies

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Before I even get a full sentence into writing this post on whether it’s better to utilize in-house marketing resources or a marketing agency, I’ll acknowledge that I am the president of a marketing agency. That said, if I didn’t believe in the value agencies provide and the advantages of working with them, I would no longer be the president of a marketing agency. I’d find myself a job as a VP of marketing somewhere and go that route.

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Time Warp: 5 Tips for Starting Your Productive Tomorrow Today

[fa icon="calendar'] Mar 24, 2016 2:31:58 PM / by Jeff Thomas posted in Marketing Today, Marketing & Advertising Agencies

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If you’re like most people, it takes you a little time (and more than a little coffee) to get yourself up to speed and fully productive in the morning. For marketers, that slow start can often lead to you feeling like you’re a step behind all day. “I’m just not a morning person,” you say. True as that may be, there are things you can do at the end of the day today that will help you come out of the gate hot tomorrow and have an incredibly productive day.

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Best Way to Select a Marketing Agency

[fa icon="calendar'] Oct 5, 2015 9:38:53 PM / by Jeff Thomas posted in Content Marketing, Conversion Optimization, Marketing Today, Marketing Automation, Marketing & Advertising Agencies

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Okay, in the name of full disclosure, I'm going to say that the following steps are not only the best way to select a marketing and advertising agency, they are also the direct way to our front door. Having said that, any CEO, business owner, CMO, or VP or Director of Marketing is bound to find this list helpful, especially if you have limited experience in working with an agency.

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10 Benefits of Choosing a Boutique Marketing Agency

[fa icon="calendar'] Sep 24, 2015 7:21:00 PM / by Jeff Thomas posted in Marketing Today, Marketing Automation, Marketing & Advertising Agencies

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We are sometimes asked "What type of agency are you?" It's always a bit of an awkward moment, because often the person asking the question is not all that familiar with terms like "full-service marketing and advertising agency" or "digital marketing agency" or "inbound marketing agency." Sometimes all they "know" about marketing and advertising agencies is what was reflected in Mad Men. Still, there are others that have a real sense of the attributes that differentiate agencies, and may even have a strong preference for one over another. Because 30dps has been a boutique agency that has constantly evolved, the way we label ourselves has also changed through our 25 years. For example, multimedia & web design firm, new media marketing agency, full-service marketing and advertising agency, inbound customer experience agency, just to name a few. 

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Never Had an Agency? Now’s the Time!

[fa icon="calendar'] Jul 1, 2015 12:19:00 PM / by Jeff Thomas posted in Marketing & Advertising Agencies

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If you’ve never worked with a full-service marketing, advertising, and web design firm, or if you’ve never found one that you truly clicked with, you may view entering into this relationship with some trepidation. Will they listen to our ideas? Will they understand our goals and our industry? Who gets the final say on creative issues?

Fear not! The client/agency relationship, when conducted properly, is a thing of beauty. Here’s how it should unfold:

 

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Why Marketing Firms are Failing

[fa icon="calendar'] Jun 19, 2015 8:30:00 AM / by Jeff Thomas posted in Marketing Today, Marketing Automation, Buyer Personas, Web Design, Marketing & Advertising Agencies

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In a previous post, we explained why web design firms are failing. Unfortunately, they are not alone. In recent years, marketing firms (whether web design is one of their offerings or not) have been “failing” in many ways and in record numbers.

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