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Key Considerations for Implementing a Marketing Automation System

[fa icon="calendar'] Oct 2, 2018 2:51:39 PM / by Jeff Thomas posted in Marketing Automation

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As a certified HubSpot Agency Partner, we know the many benefits that implementing a marketing automation system can deliver because we’ve helped businesses of all sizes and in a variety of industries achieve them. From significant time savings and more effective marketing spend, to more productive sales/marketing collaboration and detailed campaign performance tracking, marketing automation tools like HubSpot give companies an immediate and tangible leg up in their market.

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3 Consumer Behavior Insights to Improve Your Content Marketing

[fa icon="calendar'] Sep 20, 2018 12:43:14 PM / by Jeff Thomas posted in Content Marketing

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There are a number of factors that can impact the success of your content marketing efforts. For example, are you using a marketing automation platform like HubSpot? (If not, you should be!) Are you publishing interesting and helpful content on a regular basis? (You absolutely must be!) Are you collaborating with a content marketing agency on your strategy? (I would submit that that is never a bad idea!)

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How to Avoid 5 Common Content Marketing Miscalculations

[fa icon="calendar'] Aug 31, 2018 5:16:38 PM / by Jeff Thomas posted in Content Marketing

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Content marketing is simple in theory: create compelling materials and use them to nurture relationships with people who, over time, make the gradual transition from prospects to customers. However, there is definitely an art to effective inbound marketing and some mistakes are all too common. But, knowing what the potential miscalculations are can help you steer clear of them.

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How Conversational Marketing Fits into Your Inbound Marketing Plan

[fa icon="calendar'] Aug 28, 2018 1:18:45 PM / by Jeff Thomas posted in Inbound Customer Experience, Inbound Marketing

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Conversational marketing is a term that’s been around for some time. However, it’s coming back to the forefront for marketing pros these days. Conversational marketing is a segment of inbound marketing that involves participating in one-on-one conversations with customers and prospective customers whenever and wherever they want to interact. If they want to communicate via Slack at 7 a.m., make that possible. If they prefer to connect via text at 9 p.m., ensure that you can accommodate that request. 

Building relationships and growing sales requires two things: 1) The desire to improve your results, and 2) the tools for doing so. One great new suite of interaction enablers is the Service Hub from HubSpot. It's a comprehensive set of tools that empowers your team to deliver an exceptional customer experience. I'll blog more about it soon, as it's proving to be a game-changer for our clients and can surely help any organization that wants to have more fruitful conversations with its customers. For now, just know that Service Hub has features like live chat, automatic email routing, support ticket generation, and much more.

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Your Email List Is Crumbling. Here’s How to Fix It

[fa icon="calendar'] Jul 20, 2018 4:20:40 PM / by Jeff Thomas posted in Email Marketing

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First, to address the elephant in the room: yes, email still works! With all the new communication channels and platforms available, every year a handful of “gurus” declare email marketing dead. Soon thereafter, actual marketers who are “in the trenches” doing the work chime in to report that they are still seeing results ranging from good to excellent with their email campaigns. This year is no different, and our clients are using email quite effectively.

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6 UX Optimization Tips to Improve Your Content Marketing

[fa icon="calendar'] Jun 29, 2018 12:48:13 PM / by Jeff Thomas posted in User Experience

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It goes without saying, but if your prospects/customers don’t have a positive interaction with your company, they won’t be interacting with you for long! And, that’s true even if you have outstanding product and service offerings. In today’s competitive business climate, there are likely many companies that do what you do. If a person isn’t happy with you, they can easily move on to the next option. Consequently, providing an excellent user experience (UX) on your website, mobile app, or any other audience/company interface is critical to your success in content marketing.

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How to Turn Happy Customers into Outspoken Advocates

[fa icon="calendar'] Jun 11, 2018 2:15:00 PM / by Jeff Thomas posted in Inbound Customer Experience

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There are many powerful tools in a marketer’s toolkit—from content marketing to social media marketing to pay-per-click advertising, to name just a few. However, perhaps no marketing tactic is more effective than having a happy customer advocate on your behalf.

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7 Expert Tips on Ending a Creative Slump

[fa icon="calendar'] May 28, 2018 2:17:00 PM / by Jeff Thomas posted in Content Marketing

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Two of the most important aspects of an effective content marketing program are consistency and creativity. The former is really just a matter of will—putting out high-quality material on a regular basis to keep your target audience informed and engaged. The latter, however, is a little more tricky.

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9 Tips for Marketing to Millennials

[fa icon="calendar'] May 11, 2018 3:12:28 PM / by Jeff Thomas posted in Content Marketing

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According to Pew Research Center, millennials are now the largest generation in the American workforce. Needless to say, they are a very desirable demographic for many companies. Find the key to winning them over, and you will likely find tremendous sales success.

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My Take on a Gem from Marketing Guru Seth Godin

[fa icon="calendar'] Apr 30, 2018 3:18:00 PM / by Jeff Thomas posted in Marketing Automation

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Seth Godin is an author, an entrepreneur, and a marketing guru. He was also one of the first people to promote the idea of “permission marketing,” the core concept of content marketing. Seth’s a prolific blogger, with posts that sometimes go into great detail about a marketing concept or business philosophy.

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New Resource: SEO Myths Debunked by HubSpot

[fa icon="calendar'] Apr 20, 2018 3:12:00 PM / by Jeff Thomas posted in Search Engine Optimization

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If there’s one aspect of digital marketing that changes faster than any other, it may be search engine optimization (SEO). While the goal of the search engines remains the same—to reward websites that provide content that searchers want and need—the rules they build into their algorithms seem to be in almost constant flux. So what do you need to know in 2018?

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Marketing Automation: 5 Errors You May Not Realize You’re Making

[fa icon="calendar'] Mar 30, 2018 4:43:21 PM / by Jeff Thomas posted in Marketing Automation

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Marketing automation tools, as their name implies, simplify and streamline content marketing processes. However, because tools like HubSpot handle their assigned tasks so reliably and so well, enabling you to turn your attention to other things, it’s easy to fall into some bad marketing habits. As a content marketing agency, we try to ensure our clients are aware of, and avoid, these pitfalls.

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Inbound Marketing and the Power of Personification: Bringing Issues to Life

[fa icon="calendar'] Feb 28, 2018 5:24:45 PM / by Jeff Thomas posted in Inbound Marketing

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Dictionary.com defines personification as “the attribution of human nature or character to animals, inanimate objects, or abstract notions” or “the representation of a thing or abstraction in the form of a person.” You may have noticed that advertisers are using that approach to great effect these days. And their success can provide a cue for your inbound marketing.

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The Content Marketing Olympics: Snatching Victory from the Jaws of Defeat

[fa icon="calendar'] Feb 28, 2018 4:00:35 PM / by Jeff Thomas posted in Content Marketing

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As I write this, the action in PyeongChang is wrapping up. From my perspective, some of the best stories from the XXIII Olympic Winter Games are those in which an athlete who seemed to be out of medal contention snatched victory out of the jaws of defeat, as they say. I watched that happen on many occasions, and it occurred to me that the same can be true with your content marketing program.

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Feeling is Believing: Yes, Your B2B Content Marketing Needs Emotion

[fa icon="calendar'] Feb 16, 2018 12:54:23 PM / by Jeff Thomas posted in Content Marketing

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Many a B2B marketer has spoken words to this effect: “Yes, emotion is helpful in B2C marketing, but it just doesn’t work in B2B.” And many a B2B marketer has been mistaken! It seems that we’ve convinced ourselves that business decision makers only focus on purchasing products and services that “drive business value” or that have the right technical specs and “differentiators.” In short, we think that behind the fleshy exterior lives a cold, heartless, analytical robot.

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Should You Retire Certain Inbound Marketing Tactics in 2018?

[fa icon="calendar'] Jan 30, 2018 4:28:23 PM / by Jeff Thomas posted in Inbound Marketing

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These are exciting times in inbound marketing, with new strategies and tactics being developed faster than ever before. However, this means that “what works” for building a brand, increasing lead generation, and growing sales is changing rapidly too. At our Colorado Springs inbound marketing agency, we stress the importance of data-driven marketing and of staying on top of the tactics that are driving results, both for your company and for other marketers.

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A Sure-Fire Structure for Your Winning Sales Presentations

[fa icon="calendar'] Jan 29, 2018 11:53:55 AM / by Jeff Thomas posted in Marketing Automation

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Whether it lives on your website as part of your content marketing program or is taken by sales reps to initial meetings with prospects, or both, a solid sales presentation deck can be a powerful tool. But, too often, these items are neglected until the last minute and then hastily pieced together with a variety of mismatching resources. And of course, as they say, you never get a second chance to make a first impression.

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7 Important Questions to Ask About Your Website in 2018

[fa icon="calendar'] Jan 17, 2018 11:10:44 AM / by Jeff Thomas posted in Inbound Marketing

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If your company is like most, your website is the cornerstone of your inbound marketing efforts. As the first “salesperson” that prospects encounter, it’s critical that your site is fine-tuned at all times. Nevertheless, it’s not uncommon to have a “set it (up) and forget it” mentality. As one of the top inbound marketing agencies, with teams in Colorado, Washington, and Missouri, we are also one of the most doggedly persistent in encouraging clients to take another look at their site because we know even small tweaks can have a big impact on engagement and conversion rates.

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How a Study of 1,000 Infographics Can Make Yours More Powerful

[fa icon="calendar'] Dec 29, 2017 9:13:30 AM / by Jeff Thomas posted in Content Marketing

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Infographics are a proven tool for communicating data quickly, clearly, and in a way that engages the viewer. And they can be a key component of a content marketing program. That said, all infographics are not created equal. As you would expect, some are better at grabbing and keeping the attention of a target market. But, what’s the right “recipe” for an infographic? You can certainly start to zero in on what works through trial and error. However, a better approach is to use data to drive your decision making.

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Proven Content Marketing Tips for Nonprofits

[fa icon="calendar'] Dec 14, 2017 8:29:18 AM / by Jeff Thomas posted in Content Marketing

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There was a time when nonprofit entities tended to believe that content marketing was meant for businesses only. Today, however, nonprofits understand that they can leverage engaging materials to attract and inform their target audience, thereby increasing support for their cause. However, just like with any organization, it requires a solid strategy that incorporates some proven tips of the trade.

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