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Jeff Thomas

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How to Create Form Fields to Identify Buyer Personas

Nov 15, 2022 2:11:35 PM / by Jeff Thomas

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Now that you’ve gone through the process of creating your buyer personas, what now? How do you determine what leads are associated with each persona so that you can better serve them appropriate and capitalize on the buyer personas? How do you know which persona a contact most relates to? I sought out these same questions when I first started creating form fields to identify personas. Doing a quick google search, I could find plenty of information on how to create personas, how to create form fields in HubSpot, and the importance of identifying which persona your leads fall under. I was not, however, able to find any information on what kinds of questions to ask to qualify leads for a specific persona. Since then, I have figured out how to tackle persona form field questions and now it’s time to share what I’ve learned.

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A Configurator Could Change Your Inbound Marketing World!

Nov 15, 2022 2:05:37 PM / by Jeff Thomas

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Webopedia.com defines a configurator as follows:

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6 Custom Apps That Can Elevate Your Inbound Customer Experience

Nov 15, 2022 2:01:42 PM / by Jeff Thomas

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While there are certainly more than six types of custom apps for your website, our hope is that this list will stimulate your creativity and encourage you to explore how YOU can develop a custom application that will elevate your inbound customer experience.

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Custom Apps: Who Needs Them?

Nov 15, 2022 1:57:54 PM / by Jeff Thomas

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We’ve been developing custom apps for 30 years, so it’s hard for us to fully relate to the question. But the bottom line is that the companies that need a custom app are limited to those who would like to differentiate themselves in the marketplace, or who would like to make it easier for customers to do business with them... and thereby create repeat customers or even customers for life. (All those who would NOT like to do that, please raise your hand.)

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5 Tips for Getting the Most Out of HubSpot Email Workflows

Nov 15, 2022 1:52:57 PM / by Jeff Thomas

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One of the many great features of a marketing automation tool like HubSpot is the ability to set up email workflows that deftly and automatically nurture prospects by delivering the right marketing content in the right sequence. However, as one of the top HubSpot agencies in Missouri and Colorado, we advise the clients we work with nationwide that in order to make the most of email workflows, you have to use them wisely. “Automated” should never be equated with “mindless” or “robotic.”

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An Agnostic No More: Confessions From a True (HubSpot) Believer

Nov 15, 2022 1:45:49 PM / by Jeff Thomas

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As a long-time agnostic, I always prided myself in saying that everyone was entitled to have their own view, but I was largely undecided and somewhat impartial to one side of the argument or another. I've since come to realize that sometimes there IS one "right" answer, and to ignore it, or to fail to embrace that truth is just, well... foolishness. I stand (or sit) here today as a changed man. And I'm not (in this particular case) talking about my Christian faith, but my changed views on content management systems.

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Why I Evangelize For HubSpot

Nov 15, 2022 1:39:49 PM / by Jeff Thomas

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Some time ago, a friend and colleague to whom I had long been singing the praises of HubSpot, finally made the leap. Immediately after taking the plunge he texted me and said "You're a great sales rep for them." I didn't hesitate to reply, "Ha! Well, it’s easy to 'sell' something if you believe in it!" Such a simple yet true statement.

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10 Reasons to Explore Custom Apps

Nov 14, 2022 6:10:34 PM / by Jeff Thomas

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One of the most promising tools that has the potential to dramatically impact your inbound customer experience is the development and deployment of custom applications. While an investment is required to produce them, here are ten compelling reasons why every business that is committed to growth should seriously consider making that investment.

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