While content marketing has been used by manufacturers for many years, its adoption in that field has been slower than in other types of businesses. If you are a manufacturer who has not yet embraced this strategy, you’re not alone. However, there’s a growing recognition in this industry that content marketing can help generate leads, build brand awareness, and increase sales. So, if you don’t start experimenting a bit, you may find yourself trailing your competitors.
We have started this blog for our friends and colleagues in manufacturing. We have been extremely fortunate to have had the privilege of serving a number of excellent clients in the manufacturing space, and are pleased to see the benefits they are realizing through their inbound and content marketing efforts. This blog will be dedicated to serving those manufacturing marketers that are interested in, but not yet fully committed to inbound marketing, those that are committed but struggling to make it work, and those that are fully-loaded but just might need a bit of inspiration to take it to the next level.