There is little doubt that content marketing, the fuel that powers inbound marketing, is gaining momentum in businesses around the globe. But is it really being used effectively within the manufacturing world? According to the Content Marketing Institute's 2017 report on content marketing in manufacturing, the answer is a decisive "Yes!"
While content marketing has been used by manufacturers for many years, its adoption in that field has been slower than in other types of businesses. If you are a manufacturer who has not yet embraced this strategy, you’re not alone. However, there’s a growing recognition in this industry that content marketing can help generate leads, build brand awareness, and increase sales. So, if you don’t start experimenting a bit, you may find yourself trailing your competitors.
We have started this blog for our friends and colleagues in manufacturing. We have been extremely fortunate to have had the privilege of serving a number of excellent clients in the manufacturing space, and are pleased to see the benefits of inbound marketing for manufacturing companies through these efforts. This blog will be dedicated to serving those manufacturing marketers that are interested in, but not yet fully committed to inbound marketing, those that are committed but struggling to make it work, and those that are fully-loaded but just might need a bit of inspiration to take it to the next level.
