I'm six foot four and over 200 pounds, so I'm not exactly the iconic gymnast. But a decade or so ago, I learned a lot about gymnastics and the kind of fanaticism that drives world-class athletes to excel. I also learned that, for some, that very same passion partnered with incredible work ethic can be used to drive a successful business venture.
My friend, Jay Thornton, owner and operator of American Gymnast started the online gymnastics equipment business before we met. As driven as I was, I had no idea how driven someone could be. So, when we were selected to help American Gymnast build a brand and launch a new website, it was quite an honor. And it has been my great pleasure to work with Jay since.
While we are honored at 30dps to have the opportunity to help our clients implement marketing best practices, Jay has long been a mentor of mine—especially when it comes to work ethic and content marketing.
Long before content marketing became the popular subject it is today, Jay was pounding out amazing content that has made him a clear leader in his industry. His newsletters, blogs, and marketing videos, all designed to enlighten, instruct, and empower his customers, have also gone a long way to earn trust and drive sales. Jay is one of the hardest working folks I’ve ever known, but I’ve also long been impressed with how Jay has built community with his customers, regardless of the fact that the natural turnover is extremely high, i.e. unlike golf, few folks are life-long gymnasts.
So, what happens when a world-class athlete goes content?
I’m not sure it’s a guarantee for success, but in this case you get a powerhouse business that doesn’t just sell great product, but adds great value to its community. At a time when our professional athletes aren’t always the best role models, Jay is appreciated by his customers as a passionate expert with a commitment to help others, and by 30dps as a real marketing hero.
We believe content marketing is phenomenal way to grow your business and set yourself apart from your competition. Are you ready to find out what your customized strategy might look like?
