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Landing Pages: The Rewards of Relevant Content

[fa icon="calendar'] May 16, 2015 6:01:00 PM / by Jeff Thomas posted in Inbound Marketing

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Your potential customers are busier than ever. When they arrive at your website, you’ve got just seconds to grab their attention. LITERALLY SECONDS! Most experts say three or four ticks. Prove to visitors that you understand their needs, and they will keep reading. Fail, and they’ll leave without hesitation to go check out someone else’s offering. 

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Unique URL's Will Rock Your Inbound Marketing World

[fa icon="calendar'] May 13, 2015 1:43:00 PM / by Jeff Thomas posted in Inbound Marketing

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I recently scanned a major trade publication and was surprised to see that virtually all of the ads directed readers to the advertiser’s primary URL (e.g., their home page, like www.acme.com). The missed opportunity associated with this one-page-fits-all practice is significant.

Regardless of whether you are advertising in print or broadcast media, using a URL unique to the ad allows you to:

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10 Reasons to Explore Custom Apps

[fa icon="calendar'] Mar 25, 2015 10:37:00 AM / by Jeff Thomas posted in Inbound Marketing

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One of the most promising tools that has the potential to dramatically impact your inbound customer experience is the development and deployment of custom applications. While an investment is required to produce them, here are ten compelling reasons why every business that is committed to growth should seriously consider making that investment. 

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Why Do Customers Click?

[fa icon="calendar'] Feb 3, 2015 11:42:00 AM / by Jeff Thomas posted in Inbound Marketing

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Long before there was a World Wide Web, I was clicking on hyperlinks to navigate HyperCard stacks.  HyperCard was Apple Computers' breakthrough product, released in 1987, that was way ahead of its time.  For those not familiar with HyperCard, probably the best way to describe it would be Web-meets-PowerPoint. Hypercard used the metaphor of a stack of 3"x5" cards, each of which could contain text and images (and eventually video and animation). One of its most creative technologies was the ability to jump from anywhere within the stack to anywhere else in the stack, simply by clicking on something called hyperlinks. Clicking was a new advent that came with a computer mouse... you see mice were new to desktop computers back then. Hyperlinks would most often be graphical representations of a button, or a clickable word (called hypertext, which usually was underlined).

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