Getting Started with Marketing Automation

The good news is that there are lots of options these days. But that's the bad news too!

Having options is a wonderful thing, but sorting through them can be a challenge.

"We keep our clients focused on the “blessing” aspect by developing and maintaining expertise in a number of systems so that we can recommend the one that best aligns with their strategy, their goals, and their budget."

 

We have been extremely impressed with Hubspot...

a leading marketing automation provider. Consequently, we have implemented HubSpot ourselves and for many of our clients.

But regardless of what marketing automation solution options you’re considering,
we can help you select the system that best meets your needs, work with you to bring it online, and help you use it to its fullest capacity. We offer the following services:

Needs Assessment

Needs Assessment

Vendor Review & Selection

Vendor Review & Selection

Feature/Pricing Negotiation

Feature/Pricing Negotiation

Implementation

Implementation

Ongoing Campaign

Ongoing Campaign

 

Oh, The Advantages!

So what benefits can you expect from your new marketing automation software

First and foremost, for many marketing departments that are time- and resource-strapped, marketing automation provides simplification and a structure. Having all the tools you need integrated into one product eliminates the need for the multiple systems/accounts/passwords you are likely using now to execute your strategy. And that integration means those tools share data seamlessly.

 

It's Important to Note:

Like virtually all forms of automation, marketing automation does nothing on its own.

It is only with a commitment to getting the most out of it—through the rigorous production of quality content, the thoughtful development of targeted marketing campaigns, and the diligent discipline of learning from and responding to the resulting data—that you will realize the full benefits of marketing automation.

 

Here You Grow

Marketing automation software provides tremendous power, flexibility and efficiency in helping companies connect with their audience and grow their business.

If you count those among your goals but are not yet using a system, we can help you make a smooth transition to the next level of marketing success.