Content Marketing

"Traditional marketing and advertising is telling the world you're a rock star. Content Marketing is showing the world that you are one."

Robert Rose
Content Marketing Institute

 


 

Create fans with content marketing

If your dream of having customers that are raving fans, you can indeed have them.

But to do so, you have to show the world that you are a rock star by telling compelling, authentic stories that your prospective customers crave.

 

And guess what?

They don’t care about your company or your selling points, they care only about their needs and interests. So your stories have to be about what’s important to them.

That’s content marketing.

 

According to the Content Marketing Institute:

Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience—with the objective of driving profitable customer action.

 

Content Target & Purpose

Content marketing is about developing content for the specific needs of each of your typical customers. Developing buyer personas allow you to understand the following for each:

Developing Content With Purpost

Questions about targeted audience

 

 

 

Content marketing draws prospects like nothing else

because you’re giving them what they crave, not trying to hook them with wild claims of how great your product or service is.

...But What Does Content Marketing Look Like?