Robert Rose
Content Marketing Institute
And guess what?
They don’t care about your company or your selling points, they care only about their needs and interests. So your stories have to be about what’s important to them.
That’s content marketing.
Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience—with the objective of driving profitable customer action.
Content marketing is about developing content for the specific needs of each of your typical customers. Developing buyer personas allow you to understand the following for each:
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118 N. Tejon St. Ste. 304
Colorado Springs, CO 80903
719-380-9996
2660 East Normandy
Springfield, MO 65804
417-368-1516