And guess what?
They don’t care about your company or your selling points, they care only about their needs and interests. So your stories have to be about what’s important to them.
That’s content marketing.
Content marketing is about developing content for the specific needs of each of your typical customers. Developing buyer personas allow you to understand the following for each:
because you’re giving them what they crave, not trying to hook them with wild claims of how great your product or service is.
