Content
Marketing
& Strategy
"Traditional marketing and advertising is telling the world you're a rock star. Content Marketing is showing the world that you are one."
Robert Rose
Content Marketing Institute
Content marketing draws prospects like nothing else...
If you dream of having customers that are raving fans, you can indeed have them.
But to do so, you have to show the world that you are a rock star by telling compelling, authentic stories that your prospective customers crave.
And guess what?
They don’t care about your company or your selling points, they care only about their needs and interests. So your stories have to be about what’s important to them.
That’s content marketing.
According to the Content Marketing Institute:
Content Target & Purpose
Content marketing is about developing content for the specific needs of each of your typical customers. Developing buyer personas allow you to understand the following for each:
- What problems keep them awake at night
- What their priority initiatives are
- What sources of information and influence they use
- How they make decisions
- How you will get them to engage
- What information are they looking for? What questions are they asking?
- In what way are you able to provide them that information, thereby establishing trust?
- Where in the buyers journey is the prospect?
It is easy to think of “content” as just text on your website.
But content can be any number of formats, and it is wise to explore all your options.
