Every agency claims to have a unique process. Most of them don't—they just have marketing materials that make their generic approach sound special.
I want to be different, so let me actually explain how we work.
We follow something we call the Growth Architecture Framework™. It's three phases:
In the Diagnose phase, we figure out where you actually are. Not where you think you are, not where your last consultant assumed you were—where you actually are. That means looking at your HubSpot setup, your data quality, what's working, what isn't. After completing the Develop and Adapt phase, our Diagnostic Snapshot feeds into the Diagnose process also, for the next iteration.
In the Design phase, we build a roadmap together. Not a template we force-fit to your situation, but a plan that reflects your specific priorities, constraints, and goals. We've done this enough to recognize patterns, but we're designing for your situation, not the last client's.
In the Develop & Adapt phase, we execute in monthly sprints with semi-monthly reviews. This is where most agencies stop—but we don't. We measure everything: user behavior, conversions, engagement. That data tells us what's actually working, not what we hoped would work, and is the basis for the Diagnostic Snapshot. So when we adapt the plan, it's not guessing. It's responding to evidence.
Here's the thing that makes this work: we cycle back. Every quarter, we ask whether anything has changed. Should we re-diagnose? The framework is designed to evolve with your business, not lock you into a plan that made sense six months ago but doesn't anymore.
The process is repeatable—which means consistent quality. The output is custom—because your business deserves more than a recycled template.
That's it. No magic, just solid methodology, refined and repeated over 30 years of serving clients.
Want to see what the Diagnose phase would look like for your situation? Our free AI Readiness Assessment gives you a preview of how we'd evaluate your current state, with regards to implementing AI.