Convinced by Kind Words: 8 Tactics for Using Customer Testimonials

[fa icon="calendar'] Mar 15, 2016 8:49:30 PM / by Jeff Thomas posted in Customer Centric, Branded Content, User Experience, Storytelling, Touchpoints

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The best salesperson your company has doesn’t even work for your company. That’s because your average human is a little cynical when it comes to salespeople, and is significantly more open to input from other consumers. While we’ve blogged in the past about the challenges associated with customer testimonials (most involving questions of authenticity), freely given, honestly reported comments can still be very powerful.

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