Kick Lame Testimonials to the Curb: 6 Tips for More Effective Endorsements

[fa icon="calendar'] Aug 20, 2016 8:00:00 AM / by Jeff Thomas posted in Testimonials

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We’ve all seen the kind of vague customer testimonial that elicits eye-rolls from every reader, “ABC Company is a leader in its industry and has outstanding customer support.” No kidding. The truth is, if that’s the best testimonial you can come up with, you’d be better off deleting it from your website or marketing materials and putting something else (or even nothing) in its place. Consumers today are looking for something that can help them make their decision, not more marketing fluff.

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