Shout it Out: How and Where to Tell Your Company’s Tale

[fa icon="calendar'] Nov 9, 2016 2:40:55 PM / by Jeff Thomas posted in Storytelling

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I’ve blogged in the past about the enduring power that storytelling has to captivate an audience and communicate information in a way that is both entertaining and memorable. I’ve also provided my perspective on how to turn all the fascinating facts about your company—its history, its people, the challenges it has faced, its successes and failures, its offerings and vision for the future— into compelling content to power your inbound marketing program. As you’re preparing to tell your story, it’s important to consider the formats and channels you’ll use.

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5 Tips for Getting Your Prospects’ Attention with Storytelling

[fa icon="calendar'] Oct 14, 2016 5:40:27 PM / by Jeff Thomas posted in Content Marketing, Storytelling

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As I sat down to write this blog post on a chilly October morning, I cradled a mug of strong, black coffee in my hands and stared out the window at the cars passing on the street below. Their exhaust spiraled upward like the steam from my cup ‘o joe. I paused briefly, and then I began typing... 

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A Story About Storytelling

[fa icon="calendar'] Sep 7, 2016 12:03:08 PM / by Eileen Hogan posted in Storytelling

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Storytellingone of humanity's oldest and most treasured art forms. Some stories have been passed down from generation to generation as old wives' tales and myths, and more recently, stories have been shared as trending hashtags and viral animal videos. No matter the format or medium, they have a way of making complex issues easier to understand and what would normally be  excruciatingly boring topics, enthralling. No one knows when the first story was told, but one thing is clear: stories impact almost every aspect of our day-to-day lives—music, books, paintings, television, religion, news media, social media, and even the marketing and advertising tactics we see.

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Convinced by Kind Words: 8 Tactics for Using Customer Testimonials

[fa icon="calendar'] Mar 15, 2016 8:49:30 PM / by Jeff Thomas posted in Customer Centric, Branded Content, User Experience, Storytelling, Touchpoints

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The best salesperson your company has doesn’t even work for your company. That’s because your average human is a little cynical when it comes to salespeople, and is significantly more open to input from other consumers. While we’ve blogged in the past about the challenges associated with customer testimonials (most involving questions of authenticity), freely given, honestly reported comments can still be very powerful.

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Award-Winning Infographics and the Benefits of Getting Visual

[fa icon="calendar'] Dec 9, 2015 9:51:22 AM / by Jeff Thomas posted in Content Marketing, Branding & Messaging, Get Creative, Branded Content, Storytelling

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Awhile back, I blogged about some tips for ensuring that your infographics are great. The folks at the Wall Street Journal surely followed my advice and used all eight of them when they won Gold for Data Visualization in the annual Kantar Information is Beautiful Awards 2015. (OK, they may have known about these tips even before I blogged about them.)

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Who Are You? 5 Questions to Shape Your Corporate Storytelling

[fa icon="calendar'] Dec 5, 2015 7:02:24 PM / by Jeff Thomas posted in Content Marketing, Customer Centric, Get Creative, Storytelling, Inbound Marketing

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You are at a party and are introduced to two people. You ask each the standard questions about where they are from, what they do for a living, etc. The first replies, “I’m Kathy. I’m from the Midwest.” The second responds with, “I’m Lisa. I’m originally from Orlando but I moved to Colorado after college because I LOVE the mountains and the snow.” You immediately feel more of a connection with Lisa. Why? Because she’s shared just a little bit of her story. 

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Storytelling Stew: 5 Key Ingredients

[fa icon="calendar'] Aug 25, 2015 9:30:00 AM / by Jeff Thomas posted in Inbound Customer Experience, Marketing Today, Buyer Personas, Storytelling

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Storytelling… it can be the most powerful form of marketing you use. I say “can be” because in order for a marketing story to be hungrily consumed, there are certain key ingredients it must contain. And these elements are the same regardless of what you are marketing or who your target audience is.

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