Anyone who has spent much time playing the game of search engine optimization (SEO) surely knows that it can be a difficult game to win, largely because the rules of the game keep changing. Certainly, the days of black-hat tactics and underhanded efforts to coerce your way to the top of Google search results are gone. Yet, virtually everyone we encounter is convinced that they NEED to be on page one–of course, they are not alone. Recent surveys show that increasing website traffic is one of the top priorities for most marketers these days which largely means improving search engine rankings. However, with over a BILLION websites out there and only 10 organic slots on any Google search results page, it is a mathematical impossibility for all of them to be on page one.