Killer Keyword Concepts At The Core of Inbound Marketing

[fa icon="calendar'] Jan 28, 2017 10:03:24 AM / by Jeff Thomas posted in Content Marketing, Search Engine Optimization, SEO, keywords

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One of the core elements of inbound marketing is the thoughtful, constructive, and strategic use of keywords. Keywords are first and foremost the words or phrases that users enter into search engines when they are attempting to find information or a company's website they are interested in. Understanding keywords and how they are used is critically important to any inbound marketing effort. Because these words and expressions are a reflection of interest on the part of the searcher, they are also critical to search engines' logic, and must therefore be a critical element of the inbound marketer's strategy.

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A Guide to Digital Marketing Strategy (part 1 of 3)

[fa icon="calendar'] Sep 22, 2016 8:09:24 PM / by Jeff Thomas posted in Content Marketing, Marketing Automation, Search Engine Optimization, SEO, Inbound Marketing

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Developing a powerful and effective digital strategy is increasingly critical for marketers today. Your strategy should define the specific goal, or goals, you expect to achieve with your digital marketing efforts. The key word here is "specific" because you want to be able to measure your success against those goals, and without specificity, you won't know how you're doing. Your strategy should also outline the specific tools and tactics you are going to use to accomplish your goals.

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Outbound Marketers Prioritize SEO Over Marketing Automation

[fa icon="calendar'] Sep 12, 2016 7:00:00 AM / by Jeff Thomas posted in Content Marketing, Marketing Automation, SEO, Blogging, Inbound Marketing, State of Inbound 2016

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HubSpot's annual research report of 4,500 marketers worldwide reveals a lot of good news for inbound marketing practitioners. Most notably, it once again shows that inbound marketing is growing in both prominence and effectiveness. Interestingly, those who self-identify as outbound marketers largely acknowledge many of the shortcomings that have led to the growth of inbound marketing. Only 17% of marketers say outbound practices (e.g. cold calling, TV/outdoor ads, trade shows, purchased lists) provide the highest quality leads for their sales team. But as outbound marketers begin to shift priorities to more inbound techniques, it is apparent that there is still a gap between outbound marketers' priorities and the priorities of accomplished inbound marketers. 

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SEO Remains a Top Priority for Marketers ... But What Does That Mean for a Modern Marketer's Search Strategy?

[fa icon="calendar'] Sep 12, 2016 7:00:00 AM / by Jeff Thomas posted in Inbound Customer Experience, SEO, State of Inbound 2016

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HubSpot’s State of Inbound report is always enlightening. The just-released 2016 edition is no exception. It’s filled with insights from more than 4,500 survey respondents, the majority of whom are not HubSpot customers. And as an acknowledged fan of the company, I have to say it’s very much like them to seek the opinions of customers and non-customers alike. HubSpot wants to continue to have the most effective marketing platform possible, and that means they have to look at the big picture and not simply focus on the people currently using their system.

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5 Reasons to Never Blog

[fa icon="calendar'] Jul 23, 2016 5:55:02 PM / by Jeff Thomas posted in Customer Centric, Search Engine Optimization, SEO, Blogging

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For some marketers, deciding whether or not to start a blog is a difficult decision. Let's face it... it's a lot of work if you're going to do it right. You need to have something compelling to say that will capture and keep the interest of your audience. And you need to be consistent, continuing to create compelling content even when you don't feel like it and even when you aren't sure what to write about. Plus, you need to promote the blog in order to build an audience. For some marketers, it's simply a matter of not being sure that the return on investment is worth it for all the time and effort they will have to put into it. Right? So for all of the marketers that have been fending off the pressure to start blogging, I'll offer up five solid reasons you can use to defend your decision to never blog.

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Master Inbound Marketing with the 5 Key Content Types

[fa icon="calendar'] Apr 25, 2016 8:51:54 AM / by Jeff Thomas posted in Content Marketing, Buyer Personas, SEO

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Sara is a marketing manager who recently started an inbound marketing initiative for her company. She implemented HubSpot, developed a content marketing plan, and hired some content developers. As they got up to speed and began producing some very compelling pieces, Sara began to see certain similarities in them. In fact, she noticed her growing content library falling into five categories. Sara is wise, and her content marketing program will thrive.

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10 Simple Tactics for Improving Your SEO Right Now

[fa icon="calendar'] Apr 15, 2016 8:50:13 AM / by Jeff Thomas posted in Search Engine Optimization, SEO

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Search engine optimization (SEO) is a great way to increase traffic to your website without spending oodles of money on Pay-Per-Click advertising. When working on SEO, companies rightfully invest a great deal of time in analyzing their offering and their market to determine the keywords that should be used on their website to attract prospects.

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The Unjust World of Site Rank

[fa icon="calendar'] Feb 17, 2016 9:34:28 PM / by Jeff Thomas posted in Being Found, Content Marketing, Search Engine Optimization, SEO

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"The Unjust World of Site Rank" gavel and anvil

Author of The Content Code and overall marketing guru, Mark Schaefer, has written hundreds of pages on the art of standing out in a saturated niche and the secret sauce it takes to create shareable content. If you choose to stick with his latest and greatest book to the very, very end, you'll be rewarded with what could be said is the most important lesson of all. Lucky for you, we already did the hard part. 

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Caution: Don’t Cut Corners on Content Creation

[fa icon="calendar'] Feb 12, 2016 8:00:00 AM / by Jeff Thomas posted in Being Found, Content Marketing, Search Engine Optimization, SEO, Blogging, Content Management Systems

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"Commit to content. Don't cut corners." scissors on magazine with man squinting face

In order to be effective at content marketing, you must produce a continuous stream of high-quality materials. While implementing and maintaining a content marketing program is certainly worth the effort, there is no ignoring that it is a significant effort. Consequently, you may be tempted to look for ways to streamline the content creation process—or stated another way, to cut corners. But there are many reasons you need to resist that temptation.

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7 Best Practices for Creating Engaging Ebook Content

[fa icon="calendar'] Dec 14, 2015 12:45:31 PM / by Jeff Thomas posted in Content Marketing, Web Design, Branded Content, SEO

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When properly researched, written, and designed, ebooks can be a great way to engage prospects and provide them with valuable information. And by delivering helpful insights with no strings attached, you become a trusted source for best practices, product reviews, industry assessments, or whatever it is you choose to present. This thought leadership that you establish can be a powerful brand-building force.

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6 Reasons Your Website Needs Video (Easier To Create Than You Think!)

[fa icon="calendar'] Oct 7, 2015 6:28:00 PM / by Jeff Thomas posted in Content Marketing, SEO, Marketing Video

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The best content marketing strategies include a wide variety of materials—case studies, white papers, best practices, infographics, etc. If video is a format you’ve not yet chosen to tackle, you’re not alone. Many companies lack expertise in producing videos and therefore choose to push that type of content down the priority list.

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Exploding 4 Common Myths About Blogging

[fa icon="calendar'] Aug 21, 2015 11:05:00 AM / by Jeff Thomas posted in Being Found, Content Marketing, Search Engine Optimization, SEO, Blogging

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Blogging can produce a whole host of benefits for a company. It’s a tremendous way to score points with Google, from the keywords in your posts to the simple fact that your website is frequently updated. A blog is also one of the best forums for sharing your cutting-edge ideas and establishing yourself as a thought leader. What’s more, if you allow your audience to comment on your posts, that’s a great opportunity to engage with them.

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If You Build It, They Will Come… NOT!

[fa icon="calendar'] Jun 6, 2015 8:00:00 AM / by Jeff Thomas posted in Being Found, Content Marketing, Buyer Personas, Web Design, Search Engine Optimization, SEO

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Or at least, not necessarily. Creating a visually-appealing, easy-to-navigate website should be the goal of every organization that has a web presence. However, stopping at that point and waiting for the visitors to come flooding in will likely leave you disappointed and frustrated.

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The Blog is Dead. Long Live the Blog.

[fa icon="calendar'] Jun 2, 2015 10:30:00 AM / by Jeff Thomas posted in Content Marketing, Web Design, Branded Content, Search Engine Optimization, SEO

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It’s taking a lot of time and energy, we’re running out of things to say, and what’s the point anyway? We’ve been doing it for months, and nobody is signing up. I’m not even sure anyone is reading it. So, we might as well face it, the blog is dead.

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Couldn’t Find It With Both Hands!

[fa icon="calendar'] May 28, 2015 11:07:00 AM / by Jeff Thomas posted in Being Found, Content Marketing, Custom Apps, Branded Content, Search Engine Optimization, SEO

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While I used to be one of those hunt-and-peck kind of guys at the keyboard, my typing has improved dramatically over the years. But even at my new near-lightning speed, with both hands flying, I couldn’t seem to find our 30dps website in a recent Google search using every imaginable combination of “Colorado Springs custom app developers.” And it didn’t matter how many pages deep I went. While we have long fared pretty well with search engine optimization (SEO) on our primary keywords, we just didn’t do nearly as well on the custom app side. The good news is that we’ve made tremendous progress since that search. We’re currently at the bottom of page one (one of our case studies) and the top of page two (our website), and rising fast.

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