Did you know the average person is exposed to almost 10,000 branded messages per day? From the moment they wake up and brush their teeth to when they end the day snuggling up on the couch to their favorite TV show, consumers are being bombarded with brands starving for their attention. And in this digital age, it's getting even easier for "them" to reach their audience anywhere, any time. Whether it be pop-up digital banners, an autoplaying video, or sponsored social media posts, more and more consumers are getting more and more agitated with the ever growing presence of online ads. And we hate to be the bearer of bad news, but it's only getting worse.
The best content marketing strategies include a wide variety of materials—case studies, white papers, best practices, infographics, etc. If video is a format you’ve not yet chosen to tackle, you’re not alone. Many companies lack expertise in producing videos and therefore choose to push that type of content down the priority list.