Killer Keyword Concepts At The Core of Inbound Marketing

[fa icon="calendar'] Jan 28, 2017 10:03:24 AM / by Jeff Thomas posted in Content Marketing, Search Engine Optimization, SEO, keywords

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One of the core elements of inbound marketing is the thoughtful, constructive, and strategic use of keywords. Keywords are first and foremost the words or phrases that users enter into search engines when they are attempting to find information or a company's website they are interested in. Understanding keywords and how they are used is critically important to any inbound marketing effort. Because these words and expressions are a reflection of interest on the part of the searcher, they are also critical to search engines' logic, and must therefore be a critical element of the inbound marketer's strategy.

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