Neuromarketing… the term has a hint of futuristic menace to it. And if that appeals, I hate to break it to you, but there’s nothing menacing or evil about it. It’s really just referring to the practice of seeking to understand how the human brain functions in potential buying situations and taking steps to appeal to it in order to increase the odds of a sale.
What’s old is new again, as they say. Or said differently, it seems that any consumer preference you can think of is like a pendulum—no matter how far it swings in one direction, it’s always coming back. That’s why I suppose it’s no surprise that I’m beginning to hear people talking about print again as an element of an inbound marketing strategy. If you’re thinking, “No way!” read on.