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How to Make Your Email Signature Your Secret Weapon

[fa icon="calendar'] Oct 24, 2017 2:30:59 PM / by Jeff Thomas posted in Inbound Marketing, Email Marketing, email campaigns

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It just seems to be human nature that even if someone isn’t engaged by the content of an email, they will often scroll down to the signature block to see who it is from. They’re just looking for a name and title, but while you have their attention, it’s a great time to take a second shot at connecting with them. By adding a little teaser to your signature area, you may just get them to click.

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