Thank you for returning as we continue this series of posts on developing an effective digital strategy. Because your strategy should define your goals, as well as the specific tools and tactics you are going to use to accomplish those goals, we're offering this list of topics that your documented strategy should include. Again, we know that there is some redundancy/overlap among these sections, but it's because the tools and tactics work together to form a solid strategy.
We have long been proponents of online tools and apps for our clients. Online tools/apps come in a number of forms and can include sales support tools like CRMs, business data software that provides insights into your prospects, and sales enablement tools that help provide the content needed to close sales, just to name a few. In fact, the use of online tools is rated in the top ten of marketers’ inbound marketing priorities, according to HubSpot's annual research report of 4,500 marketers worldwide.
If you happen to be someone who has been, or is about to invest in, reading our blog (certainly a sign of keen insights and wisdom), you undoubtedly recognize that we talk a lot about buyer personas, inbound marketing, content marketing, conversion optimization, marketing automation, analytics tools, social media marketing, search engine optimization, custom application development, and growth-driven design. While each of these independently is an important tool for serious marketers today, when they are all employed in harmony, it is truly a beautiful thing.
We’ve been developing custom apps for 25 years, so it’s hard for us to fully relate to the question. But the bottom line is that the companies that need a custom app are limited to those who would like to differentiate themselves in the marketplace, or who would like to make it easier for customers to do business with them... and thereby create repeat customers or even customers for life. (All those who would NOT like to do that, please raise your hand.)
Webopedia.com defines a configurator as follows:
While there are certainly more than six types of custom apps for your website, our hope is that this list will stimulate your creativity and encourage you to explore how YOU can develop a custom application that will elevate your inbound customer experience.
While I used to be one of those hunt-and-peck kind of guys at the keyboard, my typing has improved dramatically over the years. But even at my new near-lightning speed, with both hands flying, I couldn’t seem to find our 30dps website in a recent Google search using every imaginable combination of “Colorado Springs custom app developers.” And it didn’t matter how many pages deep I went. While we have long fared pretty well with search engine optimization (SEO) on our primary keywords, we just didn’t do nearly as well on the custom app side. The good news is that we’ve made tremendous progress since that search. We’re currently at the bottom of page one (one of our case studies) and the top of page two (our website), and rising fast.
We often talk about the inbound customer experience and our passion for helping others make them amazing. Here are five steps you can take that will have a substantial impact on the quality of interaction someone has with your brand online.
Because an inbound customer experience is the quality of interaction someone has with your brand online, surely there are few marketing efforts that are more critical to your success today. If you are in a small- to medium-sized business, the odds are that your website and social footprint are two of the most crucial branding and marketing tools you possess. So how important is your inbound customer experience?
One of the most promising tools that has the potential to dramatically impact your inbound customer experience is the development and deployment of custom applications. While an investment is required to produce them, here are ten compelling reasons why every business that is committed to growth should seriously consider making that investment.