A Guide to Digital Marketing Strategy (part 2 of 3)

[fa icon="calendar'] Sep 24, 2016 11:06:35 AM / by Jeff Thomas posted in Marketing Today, Web Design, Custom Apps

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Thank you for returning as we continue this series of posts on developing an effective digital strategy. Because your strategy should define your goals, as well as the specific tools and tactics you are going to use to accomplish those goals, we're offering this list of topics that your documented strategy should include. Again, we know that there is some redundancy/overlap among these sections, but it's because the tools and tactics work together to form a solid strategy.

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Critical Stats Marketers Need to Know About the Rise of Apps & Online Tools

[fa icon="calendar'] Sep 12, 2016 7:10:00 AM / by Jeff Thomas posted in Custom Apps, Inbound Marketing, State of Inbound 2016

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We have long been proponents of online tools and apps for our clients. Online tools/apps come in a number of forms and can include sales support tools like CRMs, business data software that provides insights into your prospects, and sales enablement tools that help provide the content needed to close sales, just to name a few. In fact, the use of online tools is rated in the top ten of marketers’ inbound marketing priorities, according to HubSpot's annual research report of 4,500 marketers worldwide.

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When It All Comes Together: It's a Beautiful Thing

[fa icon="calendar'] Aug 12, 2016 8:35:20 AM / by Jeff Thomas posted in Content Marketing, Conversion Optimization, Marketing Automation, Buyer Personas, Custom Apps, HubSpot Partner, Inbound Marketing, Social Media

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If you happen to be someone who has been, or is about to invest in, reading our blog (certainly a sign of keen insights and wisdom), you undoubtedly recognize that we talk a lot about buyer personas, inbound marketing, content marketing, conversion optimization, marketing automation, analytics tools, social media marketing, search engine optimization, custom application development, and growth-driven design. While each of these independently is an important tool for serious marketers today, when they are all employed in harmony, it is truly a beautiful thing.

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Custom Apps: Who Needs Them?

[fa icon="calendar'] Mar 12, 2016 5:38:00 PM / by Jeff Thomas posted in Custom Apps

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We’ve been developing custom apps for 25 years, so it’s hard for us to fully relate to the question. But the bottom line is that the companies that need a custom app are limited to those who would like to differentiate themselves in the marketplace, or who would like to make it easier for customers to do business with them... and thereby create repeat customers or even customers for life. (All those who would NOT like to do that, please raise your hand.)

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A Configurator Could Change Your Inbound Marketing World!

[fa icon="calendar'] Jul 6, 2015 5:09:00 PM / by Jeff Thomas posted in Inbound Customer Experience, Customer Centric, Custom Apps

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Webopedia.com defines a configurator as follows:

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6 Custom Apps That Can Elevate Your Inbound Customer Experience

[fa icon="calendar'] Jun 22, 2015 9:20:00 PM / by Jeff Thomas posted in Inbound Customer Experience, Amazing Customer Experiences, Custom Apps

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While there are certainly more than six types of custom apps for your website, our hope is that this list will stimulate your creativity and encourage you to explore how YOU can develop a custom application that will elevate your inbound customer experience.

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Couldn’t Find It With Both Hands!

[fa icon="calendar'] May 28, 2015 11:07:00 AM / by Jeff Thomas posted in Being Found, Content Marketing, Custom Apps, Branded Content, Search Engine Optimization, SEO

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While I used to be one of those hunt-and-peck kind of guys at the keyboard, my typing has improved dramatically over the years. But even at my new near-lightning speed, with both hands flying, I couldn’t seem to find our 30dps website in a recent Google search using every imaginable combination of “Colorado Springs custom app developers.” And it didn’t matter how many pages deep I went. While we have long fared pretty well with search engine optimization (SEO) on our primary keywords, we just didn’t do nearly as well on the custom app side. The good news is that we’ve made tremendous progress since that search. We’re currently at the bottom of page one (one of our case studies) and the top of page two (our website), and rising fast.

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5 Steps to Creating an Amazing Inbound Customer Experience

[fa icon="calendar'] May 24, 2015 2:56:00 PM / by Jeff Thomas posted in Content Marketing, Branding & Messaging, Inbound Customer Experience, Marketing Today, Buyer Personas, Web Design, Custom Apps

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We often talk about the inbound customer experience and our passion for helping others make them amazing. Here are five steps you can take that will have a substantial impact on the quality of interaction someone has with your brand online.

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WHY An Amazing Inbound Customer Experience is SO Important

[fa icon="calendar'] May 21, 2015 6:47:00 PM / by Jeff Thomas posted in Content Marketing, Inbound Customer Experience, Amazing Customer Experiences, Marketing Today, Buyer Personas, Web Design, Custom Apps

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Because an inbound customer experience is the quality of interaction someone has with your brand online, surely there are few marketing efforts that are more critical to your success today. If you are in a small- to medium-sized business, the odds are that your website and social footprint are two of the most crucial branding and marketing tools you possess. So how important is your inbound customer experience?

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10 Reasons to Explore Custom Apps

[fa icon="calendar'] Mar 25, 2015 10:37:00 AM / by Jeff Thomas posted in Inbound Customer Experience, Conversion Optimization, Marketing Automation, Web Design, Custom Apps

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One of the most promising tools that has the potential to dramatically impact your inbound customer experience is the development and deployment of custom applications. While an investment is required to produce them, here are ten compelling reasons why every business that is committed to growth should seriously consider making that investment. 

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