You’ve started producing a consistent stream of fresh, engaging content for your inbound marketing program and are leveraging it through a marketing automation system like HubSpot. At long last that material is beginning to draw increasing numbers of visitors to your website.
You give your team a much deserved pat on the back as you wait for the new leads to start coming in. But they don’t. At least not in the numbers your growing web traffic would seem to suggest that you should expect. “What’s going on?” you ask.