A Guide to Digital Marketing Strategy (part 3 of 3)

[fa icon="calendar'] Sep 27, 2016 10:49:36 PM / by Jeff Thomas posted in Content Marketing, Marketing Automation, Web Design, Content Management Systems, Growth-Driven Design

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While all of the components discussed thus far in this series are important elements to include in any digital marketing strategy, today's list includes some of the most critical.

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An Agnostic No More: Confessions From a True (HubSpot) Believer

[fa icon="calendar'] Mar 23, 2016 11:48:49 AM / by Jeff Thomas posted in HubSpot Partner, CMS, Content Management Systems

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As a long-time agnostic, I always prided myself in saying that everyone was entitled to have their own view, but I was largely undecided and somewhat impartial to one side of the argument or another. I've since come to realize that sometimes there IS one "right" answer, and to ignore it, or to fail to embrace that truth is just, well... foolishness. I stand (or sit) here today as a changed man. And I'm not (in this particular case) talking about my Christian faith, but my changed views on content management systems.

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Caution: Don’t Cut Corners on Content Creation

[fa icon="calendar'] Feb 12, 2016 8:00:00 AM / by Jeff Thomas posted in Being Found, Content Marketing, Search Engine Optimization, SEO, Blogging, Content Management Systems

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"Commit to content. Don't cut corners." scissors on magazine with man squinting face

In order to be effective at content marketing, you must produce a continuous stream of high-quality materials. While implementing and maintaining a content marketing program is certainly worth the effort, there is no ignoring that it is a significant effort. Consequently, you may be tempted to look for ways to streamline the content creation process—or stated another way, to cut corners. But there are many reasons you need to resist that temptation.

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CMS Then and Now: 5 Reasons It’s Time to Take a Second Look

[fa icon="calendar'] Nov 4, 2015 4:01:17 PM / by Jeff Thomas posted in Marketing Automation, Web Design, Search Engine Optimization, Content Management Systems

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The year is 2005. Mike, a marketing manager, is sitting at a conference table with some of his coworkers listening to a marketing agency talk about the recent website overhaul that has been completed for his company. When the conversation turns to maintaining the website, the agency rep looks to Mike about whether the company will want to implement a content management system (CMS) to help the marketing team keep the web pages updated—at a rather significant cost. Mike shoots a quick glance to Sara, his boss, and she gives a subtle shake of the head. “No thanks, we’ve got it,” he says.

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