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Don’t Create a Content List. Perform a Content Audit!

[fa icon="calendar'] Mar 10, 2017 11:22:00 AM / by Jeff Thomas posted in Content Marketing, Content Audits, Content Inventory

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Whether you’re preparing to dive into content marketing for the first time or are a content marketing veteran, it stands to reason that you can’t be effective if you don’t know what content you have. And I’m not talking categories here (“We have some white papers. And we have some case studies.”). I’m referring to an itemized accounting of every single piece of content — in any form — that you possess.

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