Shareability: 3 Tips for Avoiding the Dreaded Sound of Crickets

[fa icon="calendar'] Aug 10, 2016 12:49:58 PM / by Eileen Hogan posted in Being Found, Content Marketing

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Chirp, chirp.

It's that sound again; the sound you've been dreading. Crickets.

Chirp, chirp, chirp.

But what went wrong? This happened the last time you published a blog and you swore you wouldn't let it happen again. You spent hours analyzing heat maps and click through rates, shares, and traffic sources. You exhausted any and all metrics you could get your hands on and worked for days perfecting this latest blog post with your newfound knowledge. You THOUGHT you had learned your lesson. So why is your audience still giving you the cold shoulder? Why aren't they sharing your content?   

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The Unjust World of Site Rank

[fa icon="calendar'] Feb 17, 2016 9:34:28 PM / by Jeff Thomas posted in Being Found, Content Marketing, Search Engine Optimization, SEO

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"The Unjust World of Site Rank" gavel and anvil

Author of The Content Code and overall marketing guru, Mark Schaefer, has written hundreds of pages on the art of standing out in a saturated niche and the secret sauce it takes to create shareable content. If you choose to stick with his latest and greatest book to the very, very end, you'll be rewarded with what could be said is the most important lesson of all. Lucky for you, we already did the hard part. 

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Caution: Don’t Cut Corners on Content Creation

[fa icon="calendar'] Feb 12, 2016 8:00:00 AM / by Jeff Thomas posted in Being Found, Content Marketing, Search Engine Optimization, SEO, Blogging, Content Management Systems

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"Commit to content. Don't cut corners." scissors on magazine with man squinting face

In order to be effective at content marketing, you must produce a continuous stream of high-quality materials. While implementing and maintaining a content marketing program is certainly worth the effort, there is no ignoring that it is a significant effort. Consequently, you may be tempted to look for ways to streamline the content creation process—or stated another way, to cut corners. But there are many reasons you need to resist that temptation.

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Picture This: 7 Tips for Brand Building with Instagram

[fa icon="calendar'] Feb 8, 2016 9:05:18 AM / by Jeff Thomas posted in Being Found, Get Creative, Marketing Today, Branded Content, Social Media

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If you think Instagram is only for people who want to share photos of their vacation to Mexico or their pet’s latest antics, you need to take a second look. Companies are having tremendous success connecting with their target personas through this powerfully-visual medium. Yes, the Instagram demographic does skew toward the 18–34 year old crowd, but: (1) if that’s your target, bingo! and (2) technology tends to find favor with younger age groups first, but middle-aged and older folks inevitably follow.

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You Need to Increase Engagement! 7 Ways Interactive Content Can Help

[fa icon="calendar'] Jan 16, 2016 10:00:00 AM / by Jeff Thomas posted in Being Found, Amazing Customer Experiences, Get Creative, Marketing Today, Branded Content

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By definition, a prospect who downloads and reads a white paper, case study, or other piece of content has “engaged” with it. And that engagement, even in its simplest form, is definitely a good thing. But what marketers are becoming increasingly focused on is taking engagement to new levels, because the more engaged a prospect is, the more likely he or she is to become a customer.

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Exploding 4 Common Myths About Blogging

[fa icon="calendar'] Aug 21, 2015 11:05:00 AM / by Jeff Thomas posted in Being Found, Content Marketing, Search Engine Optimization, SEO, Blogging

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Blogging can produce a whole host of benefits for a company. It’s a tremendous way to score points with Google, from the keywords in your posts to the simple fact that your website is frequently updated. A blog is also one of the best forums for sharing your cutting-edge ideas and establishing yourself as a thought leader. What’s more, if you allow your audience to comment on your posts, that’s a great opportunity to engage with them.

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The Most Common and Dangerous Marketing Mistake

[fa icon="calendar'] Jul 25, 2015 12:17:23 PM / by Jeff Thomas posted in Being Found, Content Marketing, Web Design

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It's much easier for me to address this issue now, several months after having redesigned our website and currently possessing an absolute commitment to never again falling prey to this marketing "sin."

The truth is, even though we have constantly preached the importance of avoiding it, we at 30dps (always using the "cobbler's kids" excuse), made this egregious mistake for the better part of a decade. And, I can tell you now; we WON'T make it again... EVER!

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Pacing the Pack Part 2: Your Action Plan for Thought Leadership

[fa icon="calendar'] Jul 24, 2015 11:00:00 AM / by Jeff Thomas posted in Being Found, Content Marketing, Marketing Today

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In a prior post, I wrote about why your company should strive to be recognized as a “thought leader.” In short, because people:

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Pacing the Pack: Why You Should Be an Inbound Marketing Thought Leader

[fa icon="calendar'] Jul 23, 2015 10:01:00 PM / by Jeff Thomas posted in Being Found, Content Marketing, Marketing Today

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Forbes describes a “thought leader” as “An individual or firm that prospects, clients, referral sources, intermediaries, and even competitors recognize as one of the foremost authorities in selected areas of specialization, resulting in its being the go-to individual or organization for said expertise."

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If You Build It, They Will Come… NOT!

[fa icon="calendar'] Jun 6, 2015 8:00:00 AM / by Jeff Thomas posted in Being Found, Content Marketing, Buyer Personas, Web Design, Search Engine Optimization, SEO

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Or at least, not necessarily. Creating a visually-appealing, easy-to-navigate website should be the goal of every organization that has a web presence. However, stopping at that point and waiting for the visitors to come flooding in will likely leave you disappointed and frustrated.

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Couldn’t Find It With Both Hands!

[fa icon="calendar'] May 28, 2015 11:07:00 AM / by Jeff Thomas posted in Being Found, Content Marketing, Custom Apps, Branded Content, Search Engine Optimization, SEO

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While I used to be one of those hunt-and-peck kind of guys at the keyboard, my typing has improved dramatically over the years. But even at my new near-lightning speed, with both hands flying, I couldn’t seem to find our 30dps website in a recent Google search using every imaginable combination of “Colorado Springs custom app developers.” And it didn’t matter how many pages deep I went. While we have long fared pretty well with search engine optimization (SEO) on our primary keywords, we just didn’t do nearly as well on the custom app side. The good news is that we’ve made tremendous progress since that search. We’re currently at the bottom of page one (one of our case studies) and the top of page two (our website), and rising fast.

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Search Engine Advertising 101 (Part 2)

[fa icon="calendar'] Jan 26, 2015 5:46:00 PM / by Jeff Thomas posted in Being Found

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With traditional mass media advertising, the entire production/results cycle is quite lengthy. You typically have to prepare and present the ad to the publisher well in advance, i.e. days, weeks or even months before the ad runs. Then, when the ad does run, depending upon the medium, there is often a significant delay in seeing a response (if you are able to attribute any response to the ad at all).  And if you are able to measure a response to the ad, and decide to make a change, the lengthy cycle begins again.

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Search Engine Advertising 101 (Part 1)

[fa icon="calendar'] Jan 26, 2015 5:42:00 PM / by Jeff Thomas posted in Being Found

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In spite of the fact that virtually everyone who uses a computer these days has seen it, there are still a lot of folks who don't really understand what search engine advertising (SEA) is. Many more know what it is, conceptually, but don't really understand how it works. I've been a big fan of SEA for well over a decade, and have seen it do some amazing things for profitability. I've also seen it done very poorly, and in those cases, it can result in big waste of money, typically when the advertiser doesn't understand how it works or is impatient with the process.

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A Lot of Talk About SEO

[fa icon="calendar'] Jan 26, 2015 1:49:00 PM / by Jeff Thomas posted in Being Found

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Simply stated, SEO is the process of refining your website so that it ranks as well as possible with search engines. It is considered the "free" way to get to the top of search engines. The real truth is that SEO takes a substantial commitment in time, effort, and expertise, so it can get expensive... but it can prove to be well worth the effort.

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