One of the most beloved artists of the past decade, Taylor Swift, said, “Today, artists get record deals because they have fans – not the other way around.”
So what does a pop superstar’s quote have to do with marketing for people like you and me? Well, very much like the music industry, the content marketing world as we know it has also changed forever. Creating enriching and enlightening content alone is no longer enough. Before reaching new heights of success in your business, you need to first develop a plan to draw an audience in. You need die-hard, scream-until-they-cry, spend-thousands-on-tickets, loyal-to-the-end fans. You need an alpha audience.