the elevator speech

We help our clients achieve their dreams of creative differentiation and growth by engineering Amazing Customer Experiences (ACEs) that knock their customers’ socks off.  We specialize in proactively engaging in creative, custom strategies that deliver Amazing Customer Experiences, while gauging performance with objective metrics.

and now, the rest of the story

Have you been wrestling with the realization that the way you do business needs to evolve--including the way you view marketing and the Web? Do you find it frustrating that even though you know you need to be doing something more (or better) to market your business, you never seem to have the time?

At 30dps, we not only offer an analytical and strategic approach to customer experience (CE) design, but also provide wide-spectrum implementation support.  Through our research and assessment tools, process of analysis, and innovative approach to customer experience engineering, we help our clients implement measurable and sustainable approaches that have transformative potential.

While requiring vision and support at the top of an organization, achieving truly amazing customer experiences consistently requires buy-in and support at every level.  Therefore, 30dps not only designs strategic systems and approaches, but also provides education and supporting materials that ensure employees at every point of customer contact are trained, empowered and inspired to provide an amazing customer experience.

We will help you find creative (and often fun) ways of distinguishing your products and services, devise and implement plans for getting noticed, and produce the supporting technologies that make it easy and rewarding for your customers to do business with you. We'll support you with an entire creative and technical staff that is devoted to your success (at a cost you can afford), and we will show you how to measure the success of your new and Amazing Customer Experience.

hows that different?

By contrast, a typical marketing and advertising agency, while offering a cadre of related services, will primarily help you design and implement advertising campaigns (usually, print ads). Today's ad agencies largely provide the same service they did thirty years ago, despite growing evidence that mass media advertising is providing diminishing returns. The best agencies will be able to help you choose advertising alternatives that target the "best" demographics, but few will be able to provide-or are even interested in providing-measurement of ad campaign results. And virtually none start with the notion of what it takes to produce an Amazing Customer Experience.

A typical Web developer will build a Web site, per your direction, and/or as permitted by their "pick-a-template" software. While some of these agencies can provide decent design, the majority are owned and run by technicians (programmers) who are in love with the technology and who can rarely explain the options in terms that you care about or can understand. What they virtually never do is have any accountability or sense of ownership of how well the Web site works at improving your business. Today, there are countless Web design companies that can build a Web site that looks good and operates correctly. Few have any notion on how to develop the content, flow and navigation of the site in such a manner as to optimize performance, maximize conversion rates, much less produce customer online applications that have the ability to transform an industry (and that's where we're different).

We are a customer experience consulting and design firm, not a traditional advertising agency or web design firm—in fact much of our work may include neither advertising nor web development.  Our focus is on engineering Amazing Customer Experiences (ACEs) across the full spectrum of customer touchpoints, from invoicing to product packaging, and parking to phone greetings... and yes, we even do websites, ads and brochures, but only if it helps produce an ACE!