30dps | introduction

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the elevator speech

We help you achieve your dreams by showing you how to affordably create long-term, mutually rewarding relationships with your customers, while simultaneously helping you rethink the way you have (or have not) marketed your business in the past.

and now, the rest of the story

Have you been wrestling with the realization that the way you do business needs to evolve--including the way you view marketing and the Web? Do you find it frustrating that even though you know you need to be doing something more (or better) to market your business, you never seem to have the time? We will help you find creative (and often fun) ways of distinguishing your products and services, devise and implement plans for getting noticed, and produce the supporting technologies that make it easy and rewarding for your customers to do business with you. We'll support you with an entire creative and technical staff that is devoted to your success
(at a cost you can afford), and we will show you how to measure that success.

hows that different?

By contrast, a typical marketing and advertising agency, while offering a cadre of related services, will primarily help you design and implement advertising campaigns (usually, print ads). Today's ad agencies largely provide the same service they did thirty years ago, despite growing evidence that mass media advertising is providing diminishing returns. The best agencies will be able to help you choose advertising alternatives that target the "best" demographics, but few will be able to provide-or are even interested in providing-measurement of ad campaign results. A typical Web developer will build a Web site, per your direction, and/or as permitted by their "pick-a-template" software. While some of these agencies can provide decent design, the majority are owned and run by technicians (programmers) who are in love with the technology and who can rarely explain the options in terms that you care about or can understand. What they virtually never do is have any accountability or sense of ownership of how well the Web site works at improving your business.