30dps | new media marketing

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e-commercials

For decades, television has had a wrap on compelling commercials, with radio running a close second. But now, the Web has one-up'd them with interactive e-commercials.

Imagine a television commercial that allows you to ask questions, answer questions, i.e., to interact with your customer. That is precisely what e-commercials allow you to do. It allows you to gather information AND present the customer with a dynamic and visually stunning commercial that contains animation, video, and sound (oh, and text too).

Ford dealership e-invitation

This e-announcement was engineered to attract car owners to the dealership's new- car clinic. The entire marketing campaign included a cinema- style ticket invitation that we echoed in the online invitation. This animated commercial invited the customer to RSVP online, allowing the dealer- ship to project how many customers it could expect, and it provided a mechanism to measure success.

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Monarch e-commercial

Our very good friends at Monarch Marketing Group were looking for new ways of marketing to their cust- omers. This online com- mercial allowed Monarch to model a creative form of direct e-mail marketing that powerfully presents their corporate identity and concisely communicates their marketing message.

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LSCI Interactive e-card

Yep, we had one too!

While maintaining our powerful industrial look, this visually striking, animated commercial demonstrated how ef- fectively this new med- ium can pound home a marketing message. These fast-loading pro- motional pieces can be mass e-mailed using your own mailing list and can generate a customized e-mail message to each recipient.

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