Recent research indicates that most frequent internet and e-mail users prefer to receive their industry and vendor news via online newsletters. The problem is in the technology that enables it. A number of technical challenges and design issues make this next to impossible for the uninitiated to produce.
Good news! We've been there and done that. Our X-Dream Media Engine includes an online newsletter generator and full content editor.
Mervyn's
Working for our strategic partners at Boatz Knutsen, we developed the design template and the engine that drives this online newsletter that is used for in-house promotions at Mervyn's.
Boatz Knutsen is an amazing branding company that helps companies wrestle with the big questions: What are the things that set a company apart? How do you communicate them? How do you make sure everyone understands his or her role in delivering them?
Boatz Knutsen developed the idea for this newsletter to help Mervyn's with internal communications, streamlining the dissemination of critical information.
At 30dps we will be publishing a quarterly newsletter also, called e-dreamin'. We are hoping to have fun with it and provide real value to our subscribers.