30dps | new media marketing

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rich email

Increasingly, email is becoming a proven, powerful marketing weapon. Rich email, which includes HTML, graphics, sound and animation, can be used for specific promotional campaigns, branding vehicles or simple business reminders.

ski industry

When travel dropped off during the 2001 ski season, this rich email campaign was designed to illustrate for the ski industry how this medium could powerfully remind reluctant customers what they were missing.

This three-part mailing used a recurring message with differing points of attraction for returning to the slopes. The email messages themselves were extremely small animated teasers to visit a full Flash-based commercial link.