Stores use Loud & Clear! to put Mervyn's in the news:
• Huntington Beach Wave

• KSWB-TV (WB), San Diego

• KUSI-TV, San Diego

• Fresno Bee

• KGPE-TV (CBS), San Diego

• KFSN-TV (ABC), San Diego

• ZooScapes Magazine, San Diego

• KENS-TV (CBS), San Antonio, Tex.

• Albany Democrat-Herald, Albany, Ore.

• KSWB-TV (WB) 5pm, San Diego

• KUSI-TV (Independent) 5pm, San Diego

• Mail Tribune, Southern Oregon

• KOBI-TV (NBC), 6pm news, Medford, Ore.

• Ahwatukee Foothills News, Phoenix
   

Our goal is for every store to use Loud & Clear! for every community relations initiative. Just six months into the program, program use is already higher than expected.

Summer usage stats:

• 23 stores called into the program — unsolicited — asking for help.

• 22 of those stores went forward with an L&C! initiative.

• Another 17 L&C! initiatives resulted from our monthly calls checking in with stores.

 

 

 

 

 

 

 

 

   

Delilah Marlow, Albuquerque ETL, on Operation Cleanup:

"A year ago, we probably wouldn’t have done anything for publicity. With Loud & Clear it is so easy."

Maria Orozco, Plaza Bonita STL, on a local grant:

"Loud & Clear made it really easy for me to spread responsibilities to my team members. I use to do all this stuff myself."

The latest survey results: How helpful was the L&C! program with your recent event?
Excellent: 7
Very good: 6
Good: 0
Limited Value: 0
Not helpful: 0

 

  the loud and clear report :: volume 1 :: third quarter 2002