e-dreaming

One of the many fun parts of being in a creative business is that you get to hear a lot of really creative ideas.  At 30dps, we are very proud of how we creatively help our clients realize their dreams of increased sales, increased market share, or broadened constituency.  We also get to hear a lot of clever ideas from clients and prospective clients.  

Through the years, we've been blessed to play a part in the success of some great businesses and ministries.  We've also been approached many times by some very smart people who have big dreams... and we really like  that!  Many times, these creative thinkers are extremely excited about their idea, and are convinced that all they need is a bit of branding and marketing help to launch them on their way to earning millions. 

And while that certainly CAN be true, it rarely is.

An idea, no matter how great it is, is largely worthless UNLESS there is sufficient energy, experience, and capital to propel it.  Now, this is certainly a generality, and there are notable exceptions, but by and large, success requires more than just a good idea.  It requires a relentless pursuit of seeing the idea to fruition.  While it may be feasible for someone with no prior experience to launch their project or company, the chances of success are MUCH higher if he or she has relevant experience or an experienced team.  And, it almost always requires the entrepreneur to be willing to stick his or her neck out financially and, more often than not, further out than he or she is comfortable with.  

Sufficient energy, experience, and capital CAN propel a great idea if you have a good (written) plan that takes into account (among other things) branding and marketing.  If you have all that... it's time to SELL!