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why the shades?
By Jeff Thomas - July 18, 2011
Someone recently asked me why I had shades on in the picture. The answer is simple: the future looks SO BRIGHT, that I need sunglasses just to gaze upon it.
Granted, that may be a little cheesy, but honestly, I refuse to look at the future in any other way. Even when the present looks bleak (as it does sometimes), the future has yet to happen. Thus, while it often requires a leap of faith, the future CAN look bright, if we choose to look at it that way. Sometimes sacrifices have to be made in the present in order to give the future a better shot. Certainly, we need to do all we can today to improve the odds of being in a better position tomorrow. We need to plan. We need to execute. We need to follow through. We need to examine the outcomes. And we need to plan again.
To be sure, business is difficult at times. Things don't always go as we've planned. So that means we have to be resilient. We have to keep our heads high, our eyes fixed on the future, and keep moving forward—even if we have to take an occasional pause, or even a small step backward sometimes in order to regain our bearings and ensure that our next steps are in the right direction.
During economic downturns, it is easy to rest on our heels, or even take several steps backward instead of pressing ahead. We need to know where we're going, but it is precisely when times are tough that we need to charge ahead steadfastly. Rarely have battles been won while retreating (and there's no doubt that this is a war). Are you charging or retreating?
Strap on some shades, dream of a better tomorrow, then let's go execute!
